Country Specific Features and Restrictions

SMS > Country Specific Features and Restrictions

Country Specific Features and Restrictions

This information is not legal advice and is provided for general information only. ClickSend and its affiliates make no representations as to the accuracy, currency, or completeness of this information. Customers should obtain independent legal advice in relation to their compliance with applicable laws and regulations.

U.S Compliance & Best Practices

The following Best practices are standardized by SMS compliance (the Federal Communications Commission, the Cellular Telecommunications and Internet Association, and the Mobile Marketing Association)…

Country specific information for International sending

Country Country Code Numerical Country Code SMS MMS Is Two-Way Messaging supported? Default Sender ID Are Alphanumeric SenderIDs supported? Can I puchase a Dedicated Number? Is Registration Required?…

South Korea +27

1-Way. 1-Way SMS is support in South Korea. All outbound messages will be overwritten with a Longcode. English and Korean characters supported only. 2-Way. Inbound SMS is supported via a dedicated nu…

United Kingdom (UK) +44

Upcoming Sender Restrictions as of 6th Septmeber 2023. In an attempt to fight the ever-increasing smishing & phishing in UK, a new series of measures & restrictions will be put into place. The first…

New Zealand

This is a fully functional direct route for SMS. MMS is not supported in New Zealand. All messages require to be sent via a shortcode - Alphanumeric sender IDs are not supported due to network restir…

Philippines +63

1-Way SMS. Messages will be overwritten to 'ClickSend' to ensure delivery. Alpha Sender IDs require pre-registration. Please contact us for more information. 2-Way SMS. All outbound messages require…

Lebanon +961

1-Way SMS. All messages will be overwritten with "InfoSMS" unless pre-registered. To register your Alpha Sender ID, please provide the following details to register: Sender ID: Sample Content: Compan…

Which dedicated number is the best option for me? (USA)

The USA has very specific messaging restrictions and a direct connection is necessary in order to ensure message delivery to the numerous networks. ClickSend uses an extremely high-quality, direct co…

Somalia +252

One-Way Messaging. All content must be whitelisted before sending. Please contact our 24/7 chat support for further assistance. Two-Way Messaging. Not currently offered.

Uzbekistan +996

One-Way Messaging. Supported * All messages will be overwritten with 'SENDSMS' Two-Way Messaging. Not supported Regulations & Best Practices. Forbidden Content. Cigarettes. Alcohol. Marketing SMS. Me…

Yemen +967

Yemen currently has four networks, who have different rules and requirements for sending SMS. See below. OPERATOR COMMENTS Y-GSM All Senders replaced with A2PSMS YOU Telecom AlphaDynamic, Numeric not…

United Arab Emirates (UAE) - Dubai +971

All marketing messages must be sent on a dedicated registered sender ID. As of December 2022, a new regulation from TDRA (UAE Regulator Authority) stipulates that all new sender ID registrations must…

Iceland (+354)

One-Way Messaging. Supported Two-Way Messaging. Not supported Regulations & Best Practices. Forbidden Content. Gambling. Betting. Adult content.

Iraq (+964)

One-Way Messaging. Supported * All Messages will be overwritten with 'ClickSend'. Two-Way Messaging. Not supported Regulations & Best Practices. Forbidden Content. Adult content. Alcohol & tabacco. G…

Iran (+98)

One-Way Messaging. Supported Two-Way Messaging. Not-supported Regulations & Best Practices. Forbidden Content. Adult Content. Dating. Gambling. Political.

Maldives (+960)

One-Way Messaging. Supported Two-Way Messaging. Not supported Regulations & Best Practices. Forbidden Content. Adult content. Religion. Alcohol. Tabacco.

Morocco (+212)

One-Way Messaging. Supported * All messages will be overwritten with SENDSMS unless pre-registered. You can contact our 24/7 chat for further assistance. Two-Way Messaging. Not Supported Regulations…

Palestine State (+970)

One-Way Messaging. Supported Two-Way Messaging. Not supported Regulations & Bets Practices. Forbidden. Adult content. Alcohol & tabacco. Gambling. Medicines/drugs. Political. Religious.

Taiwan (+886)

This article outlines the current restrictions in place for sending and receiving messages in Taiwan Currently SMS message are blocked containing URL's of any kind. This is to prevent fraudulent link…

Tunisia (+216)

One-Way Messaging. Supported Two-Way Messaging. Not supported Regulations & Best Practices. Forbidden Content. Political. Religious. Adult content.

El Salvador (+503)

One-Way Messaging. Supported Two-Way Messaging. Supported Regulations & Best Practices. Forbidden Content. Adult content. Political. Religious.

Eduador (+593)

One-Way Messaging. Supported Two-Way Messaging. Supported *All messages will be overwritten with a shared shortcode. Regulations & Best Practices. Forbidden Content. Politics. Religion. Tabacco. Alco…

Dominican Republic (+1)

One-Way Messaging. Supported Two-Way Messaging. Supported Regulations & Best Practices. Forbidden Content. Drugs. Adult content. Political content *unless pre-approved. Best Practices. Marketing text…

Costa Rica (+506)

One-Way Messaging. Supported * Alpha Sender ID's require to be pre-registered. Contact our 24/7 chat for futher assistance. Two-Way Messaging. Supported Regulations & Best Practices. Forbidden Conten…

Bosnia and Herzegovina (+387)

One-Way Messaging. Supported * Alpha Sender ID's required to be pre-registered. Please contact our 24/7 chat for further assistance Two-Way Messaging. Not Support Regulations & Best Practices. Forbid…

Bhutan (+975)

One-Way Messaging. Supported Two-Way Messaging. Not support Regulations & Best Practices. Forbidden Content. Religious. Alcohol. Tabacco.

Benin (+229)

One-Way Messaging. Supported * All Messages will be overwritten with 'INFO' REGISTRATION OF SENDER IDs FOR MARKETING PURPOSES IS TEMPORARILY PAUSED Two-Way Messaging. Not supported Regulations & Best…

Bahrain (+973)

One-Way Messaging. Supported Two-Way Messaging. Not Supported Regulations & Best Practices. Forbidden Content. Adult content. Alcohol & Tabacco. Gambling. Medicines/Drugs. Political. Religious.

Israel (+972)

Regulations & Best Practices. Forbidden Content. Adult content. Gambling. Marketing SMS. Best practice is to not send messages of a promotional nature between 21:00 - 07:00 hrs local time (GMT+2)

Qatar (+974)

Sender ID Registration. All Alpha Sender ID's require to be pre-registered. Please contact our 24/7 chat for further assistance Regulations & Best Practices. Forbidden Content. Political. Religious.…

Azerbaijan ( +994)

Regulations & Best Practices. Forbidden Content. Adult content. Gambling. Promotion of alcohol and cigarettes. Marketing SMS. Curfew for marketing campaigns: 22:00pm - 08:00 local time (GMT + 03:00)

Banned Content

Country. Banned Content. More information. United States. - High-risk Financial Services - Loans - Debt collection - Debt forgiveness - Gambling & lottery - Get Rich Quick Schemes - SHAFT (Sex, Hate,…

Registering a Sender ID

Most countries allow setting an alphanumeric sender ID without registration with no additional costs. You can test this by sending an SMS via the dashboard -> choose 'your business name'. If the coun…

Malaysia +60

ALL SENDER IDS WILL BE REPLACED WITH A SHARED SHORT CODE. Alpha sender ID's are not supported and will be replaced with a shared short code EFFECTIVE JULY 13TH 2023 All SMS with URL links will be blo…

SriLanka +94

Messages will be overwritten to 'ClickSend' to ensure delivery. To register your Sender ID, please provide the following information to our 24/7 chat team: 1. Sender ID ( within 3 to 11 characters) 2…

United States of America (USA) +001

South Africa +27

We will assign a dedicated long code to our customers, once the message is sent to the recipient, the South African carrier will overwrite that number with a local long code number prior to be delive…

Russia +7

Russia has multiple cellular networks, and many of them have different rules and requirements. See below. OPERATOR COMMENTS Baykal Westcom Numeric and SC are not supported and pre registration of alp…

India +91

Generally speaking there are two types of A2P traffic in this market: International & Domestic. International: Requires no registrations, all messages deliver via shared or dedicated extended short c…

Austria +43

Alpha sender IDs are the best way to send messages to Austria as most networks are filtering numeric Sender IDs. No pre-registration is necessary. ClickSend offers 2-way messaging via dedicated long…

Belgium +32

Messages to Belgium sent via our 'Shared Number' will be overwritten with either 8810 or 88888 depending on the recipients cell phone provider. Using our 'Shared Number' is good for one-way traffic o…

Ireland +353

Ireland offers both one-way and two-way messaging. Alpha, local numeric, and alphanumeric sender ID's are supported and don't require pre-registration. International numeric numbers are not supported…

Italy +39

Alpha sender ID's and numeric long and short codes are supported and require pre-registration. Both one-way and two-way messages are supported. Two-way messaging can be done with pre-registered long…

France +33

France is an extremely large and complex mobile messaging market. There are numerous restrictions and regulations, but ClickSend is pleased to have a high-quality direct route into France in order to…

SMS compliance in New Zealand

In New Zealand, all marketing messages must comply with all NZ Privacy and Spam legislation. It is your responsibility to ensure you comply with these rules. The following are some general best pract…

Australia +61

This is a fully featured route and delivery to ported numbers is supported. When Sending an SMS through our platform, we give you a few options: A shared number (default) - we assign a number to the…

Singapore +65

From 30 January 2023, messages sent to Singapore using unregistered sender identification - including Alphanumeric Sender IDs, Dedicated Numbers and International Numbers - may be overwritten with Se…

Turkey +90

Alpha sender ID's require pre-registration. Numeric long codes are not supported. Both one-way and two-way traffic is supported. Two-way traffic is done on a shared short code only. Alpha sender regi…

Vietnam +84

Vietnam is a complex mobile messaging market with different network restrictions depending on your traffic type. Pre-registered alpha senders are supported. Numeric sender ID's are not supported. Any…

Ukraine +380

Alpha sender ID's are supported and require pre-registration. Dedicated long codes are available on the dashboard. Generic numeric sender ID's will be replaced with a generic alpha sender. Both one-w…

Thailand +66

Both alpha sender ID's and numeric sender ID's are supported and require pre-registration. Both one-way and two-way traffic is supported. Operators in Thailand maintain their own DND registry and thi…

Tanzania +255

Only alpha sender ID's are supported and require pre-registration. Message content registration is required. Numeric long codes and short codes are not supported. Only one-way traffic is supported. S…

Syria +963

ALL message content must be approved and whitelisted before sending. Any content that is not approved will be blocked. OTP & Transactional messages only. NO MARKETING. Setup cost of USD$50 or equival…

Slovakia +421

Pre-registration is required for all sender ID's. Unregistered sender ID's will be overwritten with a generic alpha sender ID. Both one-way and two-way traffic is supported. Two-way traffic requires…

Saudi Arabia +966

Only alpha sender ID's are supported, and require pre-registration. Traffic in Saudi Arabia is categorized as either Transactional or Promotional. Sender address registration is required for all traf…

Romania +40

Pre-registration is required for all sender ID's. Non registered sender ID's will be overwritten with a short code. Messages with URL's have to have the URL registered or the message will fail. Comme…

Puerto Rico +001

Alpha sender ID's and numeric long codes and short codes are supported. Dedicated long codes are offered. Pre-registration is required for all sender ID's.

Poland +48

Only alpha sender ID's and dedicated long code numbers are supported. All other sender ID's are replaced with a generic alpha sender. Both one-way and two-way traffic is supported. Two-way messaging…

Panama +507

Alpha senders require pre-registration on the Claro network. Non registered senders are replaced with a short code to ensure delivery. International sender IDs are replaced with a short code on the T…

Pakistan +92

The various networks in Pakistan have different rules and requirements. See below for an overview. OPERATOR COMMENTS Zong Pure Alpha only. Alphanumeric (e.g. SMS123) is not supported and will be repl…

Oman +968

Alpha sender ID's are supported and require pre-registration. Numeric long code numbers are blocked on Omantel and Ooredoo Oman networks. Only one-way traffic is supported, two-way traffic is not all…

Mexico +52

All sender ID's are replaced with a generic long code or short code. Alpha sender ID's are not supported. Both one-way and two-way traffic is supported and can be sent on either a shared or dedciated…

Mauritius +230

Alpha sender ID's require pre-registration, and should reflect the name of the brand. Only one-way messaging is supported, two-way messaging is not allowed. MMS is not supported. Dedicated numbers ar…

Libya +218

Alpha sender ID's require pre-registration. Generic sender ID's and numeric sender ID's are blocked. Only one-way messaging is supported, two-way messaging is not allowed. Regulations and Best Practi…

Kuwait +965

Alpha sender ID's require pre-registration, generic alpha sender ID's and numeric sender ID's are blocked. Only one-way messaging is supported, two-way messaging is not allowed. 1-Way SMS (Outbound,…

Jordan +962

Alpha sender ID's require pre-registration. Numeric sender ID's are blocked. If you are sending marketing messages, your alpha sender ID should have the prefix 'ADV' followed by your alpha sender. On…

Indonesia +62

Dedicated numbers can be used for inbound messages, however, to ensure delivery all outbound messages will be sent from a registered alpha sender ID, or the generic alpha sender ID IDSMS. Messages wi…

Hong Kong +852

Numeric long codes and short codes require pre-registration. Alpha senders do not require pre-registration (Except networks CSL HK and PCCW, which require pre-registration). Both one-way and two-way…

Georgia +995

Numeric sender ID's are not supported and will be replaced with the generic alpha sender ID 'SendSMS'. Alpha sender ID's do not require pre-registration. Only one-way messaging is available. Regulati…

Denmark +45

Numeric and alpha sender ID's are fully supported and don't require pre-registration. Both one-way and two-way messaging is supported. Two-way messaging is done on both numeric long codes and shared…

Croatia +385

Only one-way messaging is allowed. Two-way messaging is not available. If you plan on including a URL in your message, pre-registration of the URL is required. Messages with unregistered URL's will l…

China +86

China is one of the largest and fastest-growing markets in the world for mobile messaging. However, it is particularly difficult to deliver to and many filters are in place to block messages in and o…

Canada +001

Canada has very specific messaging restrictions and a direct connection is necessary in order to ensure message delivery to the numerous networks. ClickSend uses an extremely high-quality, direct con…

Afghanistan +93

All message content needs to be pre-registered prior to sending. For most networks, only pre-registered Alphanumeric sender ID’s are allowed. Alphanumeric sender ID’s should only be the company’s nam…

Brazil +55

Both one-way and two-way messaging is allowed.. Alpha senders require pre-registration.. Non registered and numeric long code sender ID's will be replaced with a generic short code. Both shared and d…

Bulgaria +359

Pre-registration of sender ID's is required for alpha sender ID's and pre defined international alpha senders. Unregistered alpha senders will be overwritten with a generic alpha sender ID. Numeric l…

Belarus +375

Only alpha senders are allowed. Pre-registration of your alpha sender ID is required or the message will not be delivered. If you choose 'SHARED NUMBER' your sender ID will Be 'ClickSend.' Only one-w…

Messaging Limits for US & Canada

Available in USA Available in Canada Volume Limits Content Restrictions Shortcodes 6-digit numbers, eg "123456" Yes Yes No limit No phishing, fraud, scams, deceptive marketing, high-risk financial se…

Toll-Free Number (TFN) Verification

To send SMS and MMS messages in the US and Canada you need your own number. For most ClickSend customers, the right type of number is a Toll Free Number (TFN). Every single TFN needs to be verified o…

Country Specific updates

Philippines. January 25 - Sun and Smart carriers are blocking messages containing the word "bank" and are also blocking messages with with http/https links. This has been done in response to smishing…

Argentina

Argentina Dedicated long codes, short codes and alphanumeric sender ID’s are supported, but require pre-registration or they will be overwritten with a generic long code or short code. One-Way messag…

New Zealand Dedicated Short-Codes

There are two types of dedicated short-codes available in New Zealand, Standard Rate Dedicated Short-Codes - Used for service-based communications where the end-user will get charged to reply, ie App…

SMS and MMS carrier fees

Some carriers apply small surcharges to SMS and MMS messages sent. Learn more about them here.

Albania

Country Code: +355 One-way SMS only. Numeric and alphanumeric sender IDs supported.

Can I use my US Toll-Free number in Canada?

Yes, US toll-free numbers are supported in Canada and vise versa.

2-way SMS to India

We can set up 2-way messaging on our Indian shortcode. A higher rate per message will apply, contact our 24/7 support team to have this set up on your account.

Bangladesh

Sender IDs will be overwritten unless pre-registered. We can register your sender ID for a once-off fee of $150 USD. To register, please provide your Account Manager or our 24/7 Chat agents with the…