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Our Sending Guidelines

Understand the types of messages you can't send using ClickSend

ClickSend is a business-messaging solution. As such, there are some types of content that you can't send under any circumstances. Accounts found to be sending these kinds of messages will be suspended, in accordance with our terms of service.

In addition to our sending guidelines, some countries have additional rules and regulations you must follow. Please check the global sending guide for each respective country and read them carefully.


Drugs, Cannabis, and CBD

You cannot send messages relating to any drug, regardless of the legal status of that drug within a specific country. This category also includes pharmaceutical and prescription drugs, nicotine, and vape products.

Adult Content

You cannot send sexually-explicit or suggestive content. This includes pornography, adult entertainment, escort services, strip clubs, or explicit images. You may also not send links which direct users to adult sites.

Personal Messaging & Dating

ClickSend is built for business messaging, so you can't use it to send personal messages which includes texts to friends or family. You also can't send any content related to dating.

Messages that relate to your business are always fine. This includes notifications, reminders and alarm alerts.

Carriers have their own rules for business messaging in which we cannot make any exceptions. Personal messages break those rules and can lead to sending numbers being blocked.

Spam, Phishing, and Malicious Content

We are committed to protecting our customers and the public from fraudulent, deceptive, and malicious content.

Hate Speech

You cannot send hateful or discriminatory messages, including those related to race, religion, sexual orientation, or political alignment.


Country-specific restrictions

In addition to our general sending guidelines, some countries and regions enforce specific limitations of the content that you can send. Please check the rules and content guidelines for each respective country you plan to send to.

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