You can send Two-Way SMS in New Zealand by using short codes.
MMS isn't supported in this country.
Available Sender IDs
You can send with a registered short code in New Zealand.
Registration and fees apply.
Short codes
You must register your own short code before sending any messages. Each short code can only be used for one use case (e.g. marketing, appointment reminders). If you have multiple use cases, you’ll need to register multiple short codes.
Short code setup can take up to 4–6 weeks and requires a 6-month commitment.
Short code options
Standard Rate Dedicated Short codes
Used for service-based messages such as appointment reminders. Recipients are charged standard SMS rates to reply.
Zero-Rated Dedicated Short codes
Used for marketing messages, where the opt-out must be free of charge to the recipient. The outbound SMS rate varies depending on top-up amount
How to register a short code in New Zealand
To register a dedicated short code:
Create a ClickSend account
Select New Zealand as a sending country
Go to the top-right corner of the dashboard → Global Sending
From the dropdown, select “Registration needed to send messages”
Choose Register New Zealand
Complete the Jotform
Once submitted, someone from our Sales team will be in touch to discuss your short code options and the associated fees.
Rules and best practices
Sender and timing requirements
Only send messages during the recipient’s local daytime hours, unless urgent. Do not send messages to users on do-not-call or do-not-disturb registries.
The sender must be clearly identified at the beginning of the message.
If the message includes a call to action that incurs charges (e.g. replies), the user must be clearly informed.
Opt-in
Text messages cannot be sent to handsets that have not opted in to receive messages.
You must be able to demonstrate proof of customer opt-in, in the event of an operator audit or a user complaint.
Opt-out
All marketing messages must include a free opt-out at the end of the message, using the same contact method (e.g. SMS reply).
Include clear keywords like HELP or STOP in the recipient’s local language.
Once a user unsubscribes, you are responsible for removing them from your database.
Content guidelines
Before you start sending, carefully review our sending guidelines to understand the types of messages you can't send. Additionally, you must adhere to the specific local regulations outlined below:
No cryptocurrency