You can send One-Way and Two-Way SMS in the UAE.
However, you can't send MMS messages.
Available Sender IDs
You can choose from a few Sender ID options when sending to the UAE.
Registration and fees may apply.
Not sure which one to choose?
See our Sender ID guide or contact support — we're happy to help.
Alpha tags
Alpha tags allow you to use your brand name as your Sender ID instead of a number. Recipients cannot reply to messages sent using an alpha tag.
To register an alpha tag, please contact support.
Alpha tag registration usually takes 45 business days
Registration requirements
When registering an alpha tag, you will need to provide the following details. Our Global Sending Specialist will then prepare the necessary forms for you:
Local or International traffic
Transactional or marketing messages
Business name and website
Alpha sender ID (Max 11 characters including -AD if marketing)
Short codes
Short codes are 5-6 digits long and offer superior throughput — ideal if you plan to send a high volume of messages.
To purchase a short code, please contact support.
Short code registration usually takes 9-10 weeks.
Registration requirements
When purchasing a short code, you will need to provide:
Use case
Sample outgoing SMS
Sample incoming SMS
Rules and best practices
Marketing messages to be sent only between 8am and 9pm local time (GMT +4)
Marketing messages must have a way to opt out
Dynamic URL is not allowed in the message body.
Content guidelines
Before you start sending, carefully review our sending guidelines to understand the types of messages you can't send. Additionally, you must adhere to the specific local regulations outlined below:
No gambling or betting
No tobacco
No cryptocurrency