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Kenya (+254)

Your handy guide to sending in Kenya

Updated over a week ago

You can send One-Way SMS in Kenya with a registered alpha tag.

MMS isn't supported in this country.


Available Sender IDs

You can only send via registered alpha tags in Kenya.

Registration and fees may apply.

Alpha tags

Alpha tags allow you to use your brand name as your Sender ID instead of a number. Recipients cannot reply to messages sent using an alpha tag.

To register an alpha tag, please contact support.

Alpha tag registration usually takes 4-5 weeks.

Registration requirements

When registering an alpha tag, you will need to provide:

  1. Client’s Company Name or Entity Name;

  2. Client’s trade license; (Official document must be provided)

  3. Business website:

  4. Purpose/Nature of the Message;

  5. Sample Message showing content format.

  6. Company Name :

  7. Alpha Tag: (11 characters max with no spaces)

  8. Type of traffic (OTP, notification, promotions etc)


Rules and best practices

Time Restrictions

Marketing messages must not be sent between 20:00 and 06:00 local time.


Content guidelines

Before you start sending, carefully review our sending guidelines to understand the types of messages you can't send. Additionally, you must adhere to the specific local regulations outlined below:

  • No gambling

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