You can send One-Way and Two-Way SMS in Bulgaria.
However, you can't send MMS messages.
Available Sender IDs
You can choose from a few Sender ID options when sending to Bulgaria.
Registration and fees may apply.
Not sure which one to choose?
See our Sender ID guide or contact support — we're happy to help.
Alpha tags
Alpha tags allow you to use your brand name as your Sender ID instead of a number. Recipients cannot reply to messages sent using an alpha tag.
To register an alpha tag, please contact support.
Alpha tag registration usually takes 6 weeks.
Registration requirements
When registering an alpha tag, you will need to provide:
Alpha tag (11 characters max with no spaces)
Website
Company name
Traffic type (Transactional or Promotional
Sample content
Estimated monthly volume
General description of the service. Please, describe the service in detail.
Who will receive these SMSs (internal company communication, customers of the company, others)?
How the client will be activating the service? (For example, request on the website for OTP, giving consent on the official website to receive marketing traffic, etc.)
Short codes
Short codes are 5-6 digits long and offer superior throughput — ideal if you plan to send a high volume of messages.
To purchase a short code, please contact support.
Short code registration usually takes 7 weeks.
Registration requirements
When purchasing a short code, you will need to provide:
Service description
Sample message
Content guidelines
Before you start sending, carefully review our sending guidelines to understand the types of messages you can't send. Additionally, you must adhere to the specific local regulations outlined below:
Gambling messages must be compliant with local laws and regulations.