You can send One-Way SMS in Russia with a registered alpha tag.
Two-Way messaging isn't supported, however you can receive replies by including a dedicated inbound number in your message.
MMS isn't supported in this country.
Alpha tags
Alpha tags allow you to use your brand name as your Sender ID instead of a number. Recipients cannot reply to messages sent using an alpha tag.
To register an alpha tag, please contact support.
Alpha tag registration usually takes 5 weeks.
Registration requirements
When registering an alpha tag, you will need to provide:
Alpha tag:
Company name:
Brand type: International or Local (please state):
Service Description:
Sample message:
URL:
Registration number:
VAT/Tax number:
A copy of your business license
Dedicated numbers (inbound only)
Dedicated numbers can only be used for receiving replies — you must include the number in the body of your message. These cannot be used as a sender ID.
To purchase a dedicated number, please contact support.
Dedicated number registration usually takes 2 weeks.
Rules and best practices
Allowed sending time for marketing programs: 8am to 10pm.
Content guidelines
Before you start sending, carefully review our sending guidelines to understand the types of messages you can't send. Additionally, you must adhere to the specific local regulations outlined below:
No gambling messages
No political messages
No messages against public morals or national integrity
No Alcohol or Tobacco advertising messages
No Medical or Drug-related messages without approval
No Food Supplement messages without approval
No NGO-related messages without approval
No messages about or aimed at Minors without approval