You can send One-Way and Two-Way SMS in Malaysia.
However, you can't send MMS messages.
Only locally registered businesses are supported.
Available sender IDs
You can only send via registered Short codes in Malaysia.
Registration and fees apply.
Shared Short codes
One-way messaging is supported on shared short codes.
To register for a shared short code, please contact support.
Shared short code registration usually takes 1-2 weeks.
Registration requirements
You will need to whitelist your content for a shared short code, you will need to provide:
Alpha tag: (11 characters max with no spaces. Note that it will not arrive on this alpha tag)
Transactional or Marketing:
Sample Text:
Brand name MUST be included in message content.
Brands website:
Dedicated Short code
Two-way messaging is supported in Malaysia with a dedicated short code.
To purchase a short code, please contact support.
Short code registration usually takes 9-17 weeks and costs do apply.
Registration requirements
When purchasing a short code, you will need to provide:
Customer Name
Service Description
Sample Content
Brand name MUST be included in message content.
Opt-In
Opt-Out
Rules and best practises
Standard practice is to put the brand name in front of the message content to clearly show that it is local traffic.
It is mandatory to have “RM0“ at the beginning of the content to comply with local regulations. In case "RM0" is missing, we may insert RM0 in the message to comply with the regulation and prevent getting rejected by the network operators. However, if the message length of the content is more than 153 characters, RM0 will not be added and may be rejected by the network operators.
Allowed sending time for marketing programs:
Monday-Sunday 8 am to 11 pm.
Opt-In:
Required.
Any form of opt-in is acceptable in the case of non-premium sms.
In the case of a previously blocked sender (opting in again), subscribers shall reply UNBLOCK to unblock the sender.
Opt-Out:
Required.
The best practice is to allow subscribers to reply STOP to unsubscribe and INFO to get help. It is advised to include them in the message body.
Please note that the keyword HELP has some issues with some operators so it is strongly recommended to not use it and use INFO instead.
Content guidelines
Before you start sending, carefully review our sending guidelines to understand the types of messages you can't send. Additionally, you must adhere to the specific local regulations outlined below:
Political
Gambling
Religion
URL links
Requesting for users' personal information
Telephone numbers