ClickSend offers flexible pricing designed to suit businesses of all sizes whether you are sending a few messages or scaling fast.
Here is how pricing works, and how to get the most value from your top-ups.
Free Trial & Trial Credits
ClickSend offers a 14-day free trial with free credits to test the platform.
Trial credits expire at the end of the trial and do not carry over.
Charges for dedicated numbers during the trial cover reservation and maintenance only; they do not convert into messaging credits.
After the trial, you can continue using ClickSend by adding credits as needed — no subscription is required.
The value of higher credit top-ups
ClickSend uses tiered pricing. This means that the cost of each message is based on your top-up amount.
Higher top ups = lower per-message cost
You can see available pricing tiers in the Billing section of the Dashboard.
Global pricing tiers
When you unlock a pricing tier, it applies across all countries — not just one region.
There is no need to buy separate top-up packages for different countries. You will see available pricing tiers when you go to Billing > Top Up Account in your account.
Auto recharge and pricing tiers
Your message rate is based on your most recent top-up amount — no matter how you added credit.
If you want to have continued access to a pricing tier (and discounted rate), it's best to set up auto recharge for that pricing tier.
Tip: If adding multiple top-ups of different sizes in the same session, add the smaller amount first and the larger amount last. This ensures your final top-up sets the lowest per-SMS rate for your remaining credits.
Credit Expiry Policy
Prepaid credits do not expire as long as your account remains active.
To keep your account active, you must do at least one of the following within 12 months:
Send a message
Top up your account
Accounts with no activity for 12 months will have any remaining balance expire.
For Existing Users
Your rates depend on your top-up tier.
Check your dashboard for the most accurate pricing applied to your account.
For New Users
View base rates and volume discounts on our public pricing page:
ClickSend Public Pricing
Tips to optimise SMS costs
Keep messages short: Stay within 160 characters (GSM-7 encoding) to avoid multi-part charges. Messages over 160 characters are split into 153-character segments, each billed separately.
Avoid Unicode characters: Emojis and accented letters reduce the per-segment limit to 70 characters (67 for multi-part). Use standard characters wherever possible.
Use a character counter: Check your message length before sending to confirm it won't be split into multiple segments.
Use campaign preview: ClickSend's campaign preview feature calculates the total cost based on your contact list and message content before you send.
MMS billing
MMS pricing is fixed per message, regardless of character count — up to 1,500 characters. Exceeding 1,500 characters results in multiple MMS charges per recipient. MMS messages that include both an image and text are billed as a single message.