Saudi Arabia +966

Updated 4 months ago

  • Only alpha sender ID's are supported, and require pre-registration
  • Traffic in Saudi Arabia is categorized as either Transactional or Promotional. Sender address registration is required for all traffic
  • Non registered sender ID's will result in failed messages
  • Both one-way and two-way traffic is supported

Transactional Traffic

  • Sender IDs must be registered
  • This category applies to for example banking messages, alerts and notifications
  • DND filtering and allowed times promotional for messaging will be bypassed
  • URLs must also be registered and approved by the operators before sending to avoid further filtering;
  • Generic URL shorteners, such as bit.ly, goo.gl are not allowed
  • Custom URL shorteners, such as http://a.co (for Amazon) are allowed, as this kind of URL is dedicated to a specific brand
  • This also applies to already registered sender addresses that intend to use a new URL - they must be submitted for approval before sending

Promotional Traffic

  • Sender IDs must be registered with the suffix "-AD" added; this is a local regulation. e.g. "Example-AD"
  • Messages subject to DND filtering
  • URLs must also be registered and approved by the operators before sending to avoid further filtering;
  • Generic URL shorteners, such as bit.ly, goo.gl are not allowed
  • Custom URL shorteners, such as http://a.co (for Amazon) are allowed, as this kind of URL is dedicated to a specific brand
  • This also applies to already registered sender addresses that intend to use a new URL - they must be submitted for approval before sending
  • This traffic is is only allowed to be sent between 06:00 - 19:00 local time (GMT +03:00)

Sender ID registration

To register a sender ID, fill and return this form to our 24/7 chat support:

saudi-arabia.docx

Kingdom of Saudi Arabia Domestic Contract

Kingdom of Saudi Arabia Delegation Letter Local

  • Both the KSA Domestic Contact and the Delegation Letter must be signed and stamped from the end brand with the company’s letterhead
  • The name of the person authorized in both documents (KSA Domestic Contact - Delegation Letter) must be the same  
  • The KSA Domestic contract must be attested by the Chamber of Commerce in KSA
  • The sender IDs must be like the company name, otherwise you must share a trademark certificate confirming that the sender is one of company brands.
  • Stamp, signature, and letterhead must be owned by the same company otherwise we might request a proof letter confirming the relationship

Please also attach your CR documents.

  • Promotional / marketing contents are allowed only from 7 am to 10 pm Saudi Arabia time zone (GMT +03:00)
  • No replies are accepted
  • Delivery reports aren't accurate
  • Some networks such as STC are no longer allowing URL shorteners to be sent on their network
  • All URLs are required to be pre-registered and approved before sending

* Sender ID's may take between 30-45 business days to be registered.

Regulations and Best Practices

Sender Address

  • Generic sender sender addresses are no longer allowed in Saudi Arabia; it is highly recommended to use the brand's name as the sender address
  • Sender IDs should be the brand sending the SMS, for example:

Sender ID: Sinch Content: Your Sinch verification code is 1234

Use of URL

  • URLs must also be registered and approved by the operators before sending to avoid further filtering

Marketing

  • The sender address used with Promotional contents must include the postfix ‘AD’ at the end of Sender address, example: XXX-AD or XXX AD example: Sender should be Sender-AD or Sender AD
  • Sender address + suffix “-AD” or " AD" can not exceed 11 digits in total
  • Note :- client must send with the "-AD" suffix - Sinch does not add in case of transactional traffic being pushed via DND filtering
  • Promotional/marketing SMS is only allowed from 07:00 -22:00 Saudi Arabia time zone (GMT +03:00).


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