Saudi Arabia +966
- Only alpha sender ID's are supported, and require pre-registration
- Traffic in Saudi Arabia is categorized as either Transactional or Promotional. Sender address registration is required for all traffic
- Non registered sender ID's will result in failed messages
- Both one-way and two-way traffic is supported
Transactional Traffic
- Sender IDs must be registered
- This category applies to for example banking messages, alerts and notifications
- DND filtering and allowed times promotional for messaging will be bypassed
- URLs must also be registered and approved by the operators before sending to avoid further filtering;
- Generic URL shorteners, such as bit.ly, goo.gl are not allowed
- Custom URL shorteners, such as http://a.co (for Amazon) are allowed, as this kind of URL is dedicated to a specific brand
- This also applies to already registered sender addresses that intend to use a new URL - they must be submitted for approval before sending
Promotional Traffic
- Sender IDs must be registered with the suffix "-AD" added; this is a local regulation. e.g. "Example-AD"
- Messages subject to DND filtering
- URLs must also be registered and approved by the operators before sending to avoid further filtering;
- Generic URL shorteners, such as bit.ly, goo.gl are not allowed
- Custom URL shorteners, such as http://a.co (for Amazon) are allowed, as this kind of URL is dedicated to a specific brand
- This also applies to already registered sender addresses that intend to use a new URL - they must be submitted for approval before sending
- This traffic is is only allowed to be sent between 06:00 - 19:00 local time (GMT +03:00)
Sender ID registration
To register a sender ID, fill and return this form to our 24/7 chat support:
Kingdom of Saudi Arabia Domestic Contract
Kingdom of Saudi Arabia Delegation Letter Local
- Both the KSA Domestic Contact and the Delegation Letter must be signed and stamped from the end brand with the company’s letterhead
- The name of the person authorized in both documents (KSA Domestic Contact - Delegation Letter) must be the same
- The KSA Domestic contract must be attested by the Chamber of Commerce in KSA
- The sender IDs must be like the company name, otherwise you must share a trademark certificate confirming that the sender is one of company brands.
- Stamp, signature, and letterhead must be owned by the same company otherwise we might request a proof letter confirming the relationship
Please also attach your CR documents.
- Promotional / marketing contents are allowed only from 7 am to 10 pm Saudi Arabia time zone (GMT +03:00)
- No replies are accepted
- Delivery reports aren't accurate
- Some networks such as STC are no longer allowing URL shorteners to be sent on their network
- All URLs are required to be pre-registered and approved before sending
* Sender ID's may take between 30-45 business days to be registered.
Regulations and Best Practices
Sender Address
- Generic sender sender addresses are no longer allowed in Saudi Arabia; it is highly recommended to use the brand's name as the sender address
- Sender IDs should be the brand sending the SMS, for example:
Sender ID: Sinch Content: Your Sinch verification code is 1234
Use of URL
- URLs must also be registered and approved by the operators before sending to avoid further filtering
Marketing
- The sender address used with Promotional contents must include the postfix ‘AD’ at the end of Sender address, example: XXX-AD or XXX AD example: Sender should be Sender-AD or Sender AD
- Sender address + suffix “-AD” or " AD" can not exceed 11 digits in total
- Note :- client must send with the "-AD" suffix - Sinch does not add in case of transactional traffic being pushed via DND filtering
- Promotional/marketing SMS is only allowed from 07:00 -22:00 Saudi Arabia time zone (GMT +03:00).