Saudi Arabia +966

Updated 19 hours ago

Only alpha tags are supported and require pre-registration. Non-registered alpha tags will result in failed messages.
Traffic in Saudi Arabia is categorized as either Transactional or Promotional. Sender address registration is required for all traffic
Two-way messaging is not supported. However, you can purchase a dedicated number and add it to your message content where the end client can send their response.

Transactional Traffic

Alpha tags must be registered.
This category applies to for example banking messages, alerts and notifications
DND filtering and allowed times promotional for messaging will be bypassed
URLs must also be registered and approved by the operators before sending to avoid further filtering;
Generic URL shorteners, such as bit.ly, goo.gl are not allowed
Custom URL shorteners, such as http://a.co (for Amazon) are allowed, as this kind of URL is dedicated to a specific brand
This also applies to already registered sender addresses that intend to use a new URL - they must be submitted for approval before sending

Promotional Traffic

Alpha tags must be registered with the suffix "-AD" added; this is a local regulation. e.g. "Example-AD"
Messages subject to DND filtering
URLs must also be registered and approved by the operators before sending to avoid further filtering;
Generic URL shorteners, such as bit.ly, goo.gl are not allowed
Custom URL shorteners, such as http://a.co (for Amazon) are allowed, as this kind of URL is dedicated to a specific brand
This also applies to already registered sender addresses that intend to use a new URL - they must be submitted for approval before sending
This traffic is only allowed to be sent between 06:00 - 19:00 local time (GMT +03:00)

Alpha Tag Registration

To register an alpha tag, you are required to complete registration forms. Please reach out to our 24/7 chat team with the following details so the forms can be sent through:

Alpha tag - Note: Marketing messages require the postfix -AD or AD, eg CSEND-AD. Alpha tag and postfix "-AD" should not exceed 11 characters.
Type of messages
Sample content
Estimated monthly volumes
Commercial registration number

*Local business registration has an annual fee of AUD 113 (converted to your local currency.)

Registration forms:

Both the KSA Domestic Contact and the Delegation Letter must be signed and stamped by the end brand and attested by the Chamber of Commerce on the client's letterhead.
The name of the person authorized in both documents (KSA Domestic Contact - Delegation Letter) must be the same
The KSA Contract Proof must be signed and stamped by the end brand and attested by the Chamber of Commerce on the client's letterhead.
The alpha tags must be like the company name, otherwise, you must share a trademark certificate confirming that the sender is one of the company brands.
Stamp, signature, and letterhead must be owned by the same company otherwise we might request a proof letter confirming the relationship

Please also attach your CR documents.

Promotional / marketing content is allowed only from 7 am to 10 pm Saudi Arabia time zone (GMT +03:00)
No replies are accepted
Some networks such as STC are no longer allowing URL shorteners to be sent on their network
All URLs are required to be pre-registered and approved before sending

* Alpha tag may take between 30-45 business days to be registered.

How to purchase a dedicated long number

PLEASE NOTE: INBOUND ONLY (must include the number to the message content to receive messages), OUTGOING SMS WITH THE LONG NUMBER AS SENDER ID IS NOT ALLOWED/SUPPORTED

Please provide the following details:

End Customer Name
End Customer Website
Use case
Outgoing message samples
Incoming message samples
Outgoing message estimated monthly volume
Exact Outgoing & Incoming message flow of the service is needed (the chain):

It costs AUD 166 Setup fee and AUD 248 Monthly fee

Registration ETA: 35 business days

Regulations and Best Practices

Sender Address

Generic sender sender addresses are no longer allowed in Saudi Arabia; it is highly recommended to use the brand's name as the sender address
Sender IDs should be the brand sending the SMS, for example:

Sender ID: ClickSend: Your ClickSend verification code is 1234

Use of URL

URLs must also be registered and approved by the operators before sending to avoid further filtering

Marketing

The sender address used with Promotional contents must include the postfix ‘AD’ at the end of Sender address, example: XXX-AD or XXX AD example: Sender should be Sender-AD or SenderAD
Sender address + suffix “-AD” or " AD" can not exceed 11 digits in total.
Promotional/marketing SMS is only allowed from 07:00 -22:00 Saudi Arabia time zone (GMT +03:00).