Saudi Arabia +966

Updated 4 months ago

Only alpha sender ID's are supported, and require pre-registration
Traffic in Saudi Arabia is categorized as either Transactional or Promotional. Sender address registration is required for all traffic
Non registered sender ID's will result in failed messages
Both one-way and two-way traffic is supported

Sender IDs must be registered
This category applies to for example banking messages, alerts and notifications
DND filtering and allowed times promotional for messaging will be bypassed
URLs must also be registered and approved by the operators before sending to avoid further filtering;
Generic URL shorteners, such as bit.ly, goo.gl are not allowed
Custom URL shorteners, such as http://a.co (for Amazon) are allowed, as this kind of URL is dedicated to a specific brand
This also applies to already registered sender addresses that intend to use a new URL - they must be submitted for approval before sending

Sender IDs must be registered with the suffix "-AD" added; this is a local regulation. e.g. "Example-AD"
Messages subject to DND filtering
URLs must also be registered and approved by the operators before sending to avoid further filtering;
Generic URL shorteners, such as bit.ly, goo.gl are not allowed
Custom URL shorteners, such as http://a.co (for Amazon) are allowed, as this kind of URL is dedicated to a specific brand
This also applies to already registered sender addresses that intend to use a new URL - they must be submitted for approval before sending
This traffic is is only allowed to be sent between 06:00 - 19:00 local time (GMT +03:00)

To register a sender ID, fill and return this form to our 24/7 chat support:

Both the KSA Domestic Contact and the Delegation Letter must be signed and stamped from the end brand with the company’s letterhead
The name of the person authorized in both documents (KSA Domestic Contact - Delegation Letter) must be the same
The KSA Domestic contract must be attested by the Chamber of Commerce in KSA
The sender IDs must be like the company name, otherwise you must share a trademark certificate confirming that the sender is one of company brands.
Stamp, signature, and letterhead must be owned by the same company otherwise we might request a proof letter confirming the relationship

Please also attach your CR documents.

Promotional / marketing contents are allowed only from 7 am to 10 pm Saudi Arabia time zone (GMT +03:00)
No replies are accepted
Delivery reports aren't accurate
Some networks such as STC are no longer allowing URL shorteners to be sent on their network
All URLs are required to be pre-registered and approved before sending

* Sender ID's may take between 30-45 business days to be registered.

Generic sender sender addresses are no longer allowed in Saudi Arabia; it is highly recommended to use the brand's name as the sender address
Sender IDs should be the brand sending the SMS, for example:

Sender ID: Sinch Content: Your Sinch verification code is 1234

URLs must also be registered and approved by the operators before sending to avoid further filtering

The sender address used with Promotional contents must include the postfix ‘AD’ at the end of Sender address, example: XXX-AD or XXX AD example: Sender should be Sender-AD or Sender AD
Sender address + suffix “-AD” or " AD" can not exceed 11 digits in total
Note :- client must send with the "-AD" suffix - Sinch does not add in case of transactional traffic being pushed via DND filtering
Promotional/marketing SMS is only allowed from 07:00 -22:00 Saudi Arabia time zone (GMT +03:00).