Philippines +63

Updated 2 months ago

1-Way SMS

Messages will be overwritten to 'ClickSend' to ensure delivery.

Alpha Tags require pre-registration. Please contact us for more information.

2-Way SMS

All outbound messages are required to be sent from an Alpha Tag. Incoming messages are supported if you have a ClickSend dedicated number and must be added to your message content, e.g., send your reply to +63xxxxxxxx. You also have the option to add your own mobile number to your message content. Please note that this will bypass the system and will not appear in your message history.

How to register an Alpha Tag

  1. Must confirm if the business is local or an international one. There are different forms for Local and International registration.
  2. We need to determine if it's marketing or transactional purposes. There are different forms for Marketing and Transactional purposes.
  • Sender ID:
  • Business name:
  • Example message body:
  • Monthly Volume:

Reach out to Jerika for the updated forms. Registration ETA: 20 business days.

Restrictions

Due to prohibitions imposed by the National Carrier Commission, there are certain restrictions on OA’s/Alpha tags that cannot be used.

Below is a guide to keeping clients aware of the current provisions that are subject to sanctions in case these restrictions are violated:

  • Financial institutions must register their alpha tag
  • P2P Messages and International Numbers are strictly not allowed.
  • Alphanumeric tags must be registered on the Globe network. Contact our 24/7 support team to register your alpha tag.
  • Alpha tags containing the word “TEST”, along with all of its

permutations (e.g. TESTING, TEST123, ABCTEST, etc.) are not allowed

  • Alphanumeric tags cannot contain more than 5 numeric characters.
  • Alpha tags that portray carrier networks “SMART”, “SUN”,“GLOBE” along with all of its permutations (e.g. SMARTMONEY,SUNCELL, SMARTLIVE, SMARTLOAD, etc.) are not allowed
  • Alpha tags containing certain generic meanings “MSG”, “SMS”,“MESSAGE” are not allowed
  • Adult Content - any advertisement promoting nudity/profanity/violence, if illegal under Philippine Law
  • Alcohol - any advertisement promoting the use of alcohol, even if legal under Philippine Law
  • Drugs - any advertisement promoting the use of drugs and other illegal substances, if illegal under Philippine Law
  • Gambling - any advertisement promoting gambling, whether legal or illegal under Philippine Law
  • Election - any advertisement promoting a candidate for elections, whether legal or illegal under Philippine Law
  • Tobacco - any advertisement promoting the use of tobacco, even if legal under Philippine Law
  • Philippine numbers do not support international reach.
  • Sun and Smart carriers are blocking messages containing the word "bank" and are also blocking messages with with http/https links. This has been done in response to smishing campaigns using banking-alpha tags and content.


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