Australia +61

Updated 3 months ago

This is a fully featured route and delivery to ported numbers is supported.

When Sending an SMS through our platform, we give you a few options:

  • A shared number (default) - we assign a number to the outgoing SMS so the user can reply. You can setup rules for incoming SMS, anything is possible.
  • Your own number - replies will be sent to you as an SMS. Replies will be sent to your mobile number and will not show on the account dashboard.
  • Your alpha tag - e.g. "MyCompany". This can be 11 characters maximum with no spaces. Note: The receiver will not be able to reply.
  • Your dedicated number - you can purchase a ClickSend dedicated number. You can setup rules for incoming SMS, anything is possible.

When Sending an MMS through our platform, you have the option of:

  • A shared number (default) - we assign a number to the outgoing SMS so the user can reply. You can setup rules for incoming SMS, anything is possible.
  • Your dedicated number - you can purchase a ClickSend dedicated number. You can setup rules for incoming SMS, anything is possible.

* Note, if you require inbound MMS, your will need to purchase an MMS/SMS enabled Dedicated number.

2-Way SMS

Sinch offers 2-way SMS via Long Numbers in Australia.

Apart from regular long numbers, Sinch also offers nicer looking Gold and Silver numbers.

A Silver number has the following definition: 

Type

Example

5 of the same

61400133333

5 in sequence

61400434567

Identical pair (same position)

61400001002

Three pairs

61401112288

Mirror image

61400350053

1 triplet and 3 in sequence

61400777234

A Gold number has the following definition: 

Type

Example

6 of the same

61400222222

6 in sequence

61400123456

2 Identical triplets

61400420420

Double triplets

61400444222

3 identical pairs

61400424242

Message Capabilities

  • Concatenated SMS: Supported
  • GSM Standard Encoding: Supported
  • GSM Extended Encoding: Supported
  • Unicode Encoding: Supported

10th April 2023: Important: New Alpha Tag registration requirements

Changes are coming. But you don’t need to do anything yet.

The Australian government is investigating the implementation of an SMS alphanumeric sender ID (Alpha Tag) register in Australia. You may even have heard some providers talk about their own proactive implementation dates.

ClickSend are currently in discussions with the Australian government about the proposed reforms in the SMS space. Once we’ve identified the specific requirements based on firm advice from the regulators, we will contact our customers and provide as much notice as possible before any new processes are put in place. If you'd like more information, email us at support@clicksend.com.

Banned Content

- Cryptocurrency

- Drugs, cannabis, vapes ect

- Adult content - including ads for sex work & prostitution

- Personal messaging

Regulations and Best Practices

Australian Communications and Media Authority (ACMA) have put forward tightened measures to block SPAM traffic and this has practical implications for Sinch Messaging. We will be implementing below measures to follow ACMA new SMS Scam Code.

For more details on the ACMA Scam Code, please see this link: https://www.acma.gov.au/articles/2022-07/new-rules-fight-sms-scams

Check here for questions on compliance: https://www.acma.gov.au/compliance-priorities

Check here for questions on spam: https://www.acma.gov.au/avoid-sending-spam#ask-for-or-provide-information

Sinch has rolled out online Australia Alpha Tag verification Program for All Sinch direct contracted customers in stages. The Program will be fully implemented and available to all clients in Q1 2023.

All Sinch customers intending to send messages to Australia will need to confirm they are authorised to use the alpha tag and verify the purpose for using the alpha tag – Marketing, OTP, Notifications, Alerts, Internal Communication, Conversational Messaging etc. Client can select and explain multiple use cases they have for using the alpha tag and share the feedback.


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