Australia +61
This is a fully featured route and delivery to ported numbers is supported.
When Sending an SMS through our platform, we give you a few options:
- A shared number (default) - we assign a number to the outgoing SMS so the user can reply. You can setup rules for incoming SMS, anything is possible.
- Your own number - replies will be sent to you as an SMS. Replies will be sent to your mobile number and will not show on the account dashboard.
- Your alpha tag - e.g. "MyCompany". This can be 11 characters maximum with no spaces. Note: The receiver will not be able to reply. More info on how to register your Alpha tag here
- Your dedicated number - you can purchase a ClickSend dedicated number. You can setup rules for incoming SMS, anything is possible.
When Sending an MMS through our platform, you have the option of:
- A shared number (default) - we assign a number to the outgoing SMS so the user can reply. You can set up rules for incoming SMS, anything is possible.
- Your dedicated number - you can purchase a ClickSend dedicated number. You can set up rules for incoming SMS, anything is possible.
* Note, if you require inbound MMS, you will need to purchase an MMS/SMS enabled Dedicated number.
2-Way SMS
Sinch offers 2-way SMS via Long Numbers in Australia.
Apart from regular long numbers, Sinch also offers nicer-looking Gold and Silver numbers.
A Silver number has the following definition below. A Silver number has a once-off AUD 250 setup fee and a monthly fee of AUD 31.
Type | Example |
5 of the same | 61400133333 |
5 in sequence | 61400434567 |
Identical pair (same position) | 61400001002 |
Three pairs | 61401112288 |
Mirror image | 61400350053 |
1 triplet and 3 in sequence | 61400777234 |
A Gold number has the following definition below. A Gold number has a once-off AUD 410 setup fee and a monthly fee of AUD 48.
Type | Example |
6 of the same | 61400222222 |
6 in sequence | 61400123456 |
2 Identical triplets | 61400420420 |
Double triplets | 61400444222 |
3 identical pairs | 61400424242 |
Message Capabilities
- Concatenated SMS: Supported
- GSM Standard Encoding: Supported
- GSM Extended Encoding: Supported
- Unicode Encoding: Supported
Banned Content
- Cryptocurrency
- Drugs, cannabis, vapes, etc.
- Adult content - including ads for sex work & prostitution
- Personal messaging
Regulations and Best Practices
Australian Communications and Media Authority (ACMA) has put forward tightened measures to block SPAM traffic and this has practical implications for Sinch Messaging. We will be implementing the below measures to follow ACMA's new SMS Scam Code.
For more details on the ACMA Scam Code, please see this link: https://www.acma.gov.au/articles/2022-07/new-rules-fight-sms-scams
Check here for questions on compliance: https://www.acma.gov.au/compliance-priorities
Check here for questions on spam: https://www.acma.gov.au/avoid-sending-spam#ask-for-or-provide-information
Sinch has rolled out an online Australia Alpha Tag verification Program for All Sinch direct contracted customers in stages. The Program will be fully implemented and available to all clients in Q1 2023.
All Sinch customers intending to send messages to Australia will need to confirm they are authorised to use the alpha tag and verify the purpose for using the alpha tag – Marketing, OTP, Notifications, Alerts, Internal Communication, Conversational Messaging, etc. Clients can select and explain multiple use cases they have for using the alpha tag and share the feedback.