Australia +61
This is a fully featured route and delivery to ported numbers is supported.
When Sending an SMS through our platform, we give you a few options:
- A shared number (default) - we assign a number to the outgoing SMS so the user can reply. You can setup rules for incoming SMS, anything is possible.
- Your mobile number - replies will be sent to you as an SMS. Replies will be sent to your mobile number and will not show on the account dashboard.
- Your business name - e.g. "MyCompany". This can be 11 characters maximum with no spaces. Note: The receiver will not be able to reply.
- Your dedicated number - you can purchase a ClickSend dedicated number. You can setup rules for incoming SMS, anything is possible.
When Sending an MMS through our platform, you have the option of:
- A shared number (default) - we assign a number to the outgoing SMS so the user can reply. You can setup rules for incoming SMS, anything is possible.
- Your dedicated number - you can purchase a ClickSend dedicated number. You can setup rules for incoming SMS, anything is possible.
* Note, if you require inbound MMS, your will need to purchase an MMS/SMS enabled Dedicated number.
2-Way SMS
Sinch offers 2-way SMS via Long Numbers in Australia.
Apart from regular long numbers, Sinch also offers nicer looking Gold and Silver numbers.
A Silver number has the following definition:
Type | Example |
5 of the same | 61400133333 |
5 in sequence | 61400434567 |
Identical pair (same position) | 61400001002 |
Three pairs | 61401112288 |
Mirror image | 61400350053 |
1 triplet and 3 in sequence | 61400777234 |
A Gold number has the following definition:
Type | Example |
6 of the same | 61400222222 |
6 in sequence | 61400123456 |
2 Identical triplets | 61400420420 |
Double triplets | 61400444222 |
3 identical pairs | 61400424242 |
Message Capabilities
- Concatenated SMS: Supported
- GSM Standard Encoding: Supported
- GSM Extended Encoding: Supported
- Unicode Encoding: Supported
10th April 2023: Important: New Sender ID registration requirements
Changes are coming. But you don’t need to do anything yet.
The Australian government is investigating the implementation of an SMS alphanumeric sender ID (Alpha Tags) register in Australia. You may even have heard some providers talk about their own proactive implementation dates.
ClickSend are currently in discussions with the Australian government about the proposed reforms in the SMS space. Once we’ve identified the specific requirements based on firm advice from the regulators, we will contact our customers and provide as much notice as possible before any new processes are put in place. If you'd like more information, email us at support@clicksend.com.
Banned Content
- Cryptocurrency
- Drugs, cannabis, vapes ect
- Adult content - including ads for sex work & prostitution
- Personal messaging
Regulations and Best Practices
Australian Communications and Media Authority (ACMA) have put forward tightened measures to block SPAM traffic and this has practical implications for Sinch Messaging. We will be implementing below measures to follow ACMA new SMS Scam Code.
For more details on the ACMA Scam Code, please see this link: https://www.acma.gov.au/articles/2022-07/new-rules-fight-sms-scams
Check here for questions on compliance: https://www.acma.gov.au/compliance-priorities
Check here for questions on spam: https://www.acma.gov.au/avoid-sending-spam#ask-for-or-provide-information
Sinch has rolled out online Australia Alpha Sender ID verification Program for All Sinch direct contracted customers in stages. The Program will be fully implemented and available to all clients in Q1 2023.
All Sinch customers intending to send messages to Australia will need to confirm they are authorised to use the sender ID and verify the purpose for using the sender ID – Marketing, OTP, Notifications, Alerts, Internal Communication, Conversational Messaging etc. Client can select and explain multiple use cases they have for using the alpha sender ID and share the feedback.