You've probably heard about the upcoming changes to Sender ID registration in Australia, mandated by the Australian Communications and Media Authority (ACMA). To help you navigate these changes, we've put together a quick guide on what you need to know and what you need to do. You can read more about the full program here.
What You Need to Know
If you are sending SMS in Australia and you use an alphanumeric Sender ID (Alpha Tag), you will need to register your Sender ID with the ACMA through your SMS provider, such as ClickSend. This table will help you identify what type of customer you are, which will then define what steps you need to take.
Business User | Entity Associate | EMSP | International User |
You are an Australian business and send Sender ID messages directly to your customers or employees from your own business name. | You are an Australian business authorised by another Australian entity to send Sender ID messages. This includes:
| You are an Australian business and supply Sender ID messages to other businesses. This includes:
| You send or supply Sender ID messages in Australia or to Australian businesses, but you do not have an ABN or ACN. |
You can register directly in the ClickSend Dashboard. | You can register directly in the ClickSend Dashboard. | You will need to register with the ACMA as a Participating Telco.
Once you have registered with the ACMA, you can choose to register Sender IDs with the ACMA directly, or partner with a Participating Telco like ClickSend to take on the responsibilities of Sender ID registration. Contact your Account Manager or ClickSend Support to discuss your options. | You will need to register with a Certified Telco. ClickSend are in the process of applying for Certified Telco status.
Contact your Account Manager or ClickSend Support to discuss your options. |
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