What message content is not allowed?

Updated 5 months ago

There are tight guidelines on the types of messages below:

Red items are never allowed

Orange items are only allowed via your dedicated number (Shortcode/longcode/toll-free number)

High-Risk Financial Services

  • Payday loans - never acceptable
  • Student loans - never acceptable
  • Short-term high interest loans - only messages related to the application process/servicing the loan. No marketing to new leads.
  • Auto/vehicle loans - only messages related to the application process/servicing the loan. No marketing to new leads.
  • Mortgage loans - only messages related to the application process/servicing the loan. No marketing to new leads.

Get Rich Quick Schemes

  • Work from home programs - never acceptable

Debt Collection

  • Debt collection - must list business name collecting debt and on which company on behalf of in message body e.g. "Please contact Ezy-collections on xxx in regards to your Sydney Medical overdue account"

Debt Forgiveness

  • Debt consolidation - never acceptable
  • Debt reduction - never acceptable
  • Credit repair programs - never acceptable

Illegal Substances

  • All schedule 1 & 2 drugs - never acceptable
  • Cannabis and CBD - only transactional messages e.g. shipping/order collection. No marketing.

Other

  • Phishing - never acceptable
  • Fraud or scam - never acceptable
  • Deceptive marketing - never acceptable
  • Affiliate marketing (commission for marketing another person's or company's products) - never acceptable
  • Gambling - never acceptable


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