Disallowed Content
There are tight guidelines on the types of messages below:
Red items are never allowed
Orange items are only allowed via your dedicated number (Shortcode/longcode/toll-free number)
High-Risk Financial Services
- Payday loans - never acceptable
- Student loans - never acceptable
- Short-term high interest loans - only messages related to the application process/servicing the loan. No marketing to new leads.
- Auto/vehicle loans - only messages related to the application process/servicing the loan. No marketing to new leads.
- Mortgage loans - only messages related to the application process/servicing the loan. No marketing to new leads.
Get Rich Quick Schemes
- Work from home programs - never acceptable
Debt Collection
- Debt collection - never acceptable
Debt Forgiveness
- Debt consolidation - never acceptable
- Debt reduction - never acceptable
- Credit repair programs - never acceptable
Illegal Substances
- All schedule 1 & 2 drugs - never acceptable
- Cannabis/CBD/Kratom - never acceptable
- You can check for list of cannabis related keywords here: Cannabis/Marijuana/CBD keywords
Other
- Phishing - never acceptable
- Fraud or scam - never acceptable
- Deceptive marketing - never acceptable
- Affiliate marketing (commission for marketing another person's or company's products) - never acceptable
- Gambling/betting/lottery/sweepstakes - never acceptable
- Crypto currency related content - never acceptable
- Investments - never acceptable
- Asking for donations or contributions - never acceptable
- Any commercial URL shorteners, such as Bitly and TinyURL should not be used. They will cause your message to fail. Instead you can use our URL shortener found in the SMS campaign section of your dashboard.
SHAFT
A use case that features any item below, is not allowed.
- Sex
- Hate
- Alcohol
- Firearms
- Tobacco - This includes vaping