What message content is not allowed?
There are tight guidelines on the types of messages below:
Red items are never allowed
Orange items are only allowed via your dedicated number (Shortcode/longcode/toll-free number)
High-Risk Financial Services
- Payday loans - never acceptable
- Student loans - never acceptable
- Short-term high interest loans - only messages related to the application process/servicing the loan. No marketing to new leads.
- Auto/vehicle loans - only messages related to the application process/servicing the loan. No marketing to new leads.
- Mortgage loans - only messages related to the application process/servicing the loan. No marketing to new leads.
Get Rich Quick Schemes
- Work from home programs - never acceptable
Debt Collection
- Debt collection - must list business name collecting debt and on which company on behalf of in message body e.g. "Please contact Ezy-collections on xxx in regards to your Sydney Medical overdue account"
Debt Forgiveness
- Debt consolidation - never acceptable
- Debt reduction - never acceptable
- Credit repair programs - never acceptable
Illegal Substances
- All schedule 1 & 2 drugs - never acceptable
- Cannabis and CBD - only transactional messages e.g. shipping/order collection. No marketing.
Other
- Phishing - never acceptable
- Fraud or scam - never acceptable
- Deceptive marketing - never acceptable
- Affiliate marketing (commission for marketing another person's or company's products) - never acceptable
- Gambling - never acceptable