Disallowed Content in the US and Canada

Updated 1 month ago

There are tight guidelines on the types of messages below. Rules and regulations for sending SMS are always changing, so the list below is not set in stone, and will be updated as new information becomes available. Typically though, banned use cases are not removed from the list, they are added as the networks set down new rules and get stricter.

The only types of sender ID's that are allowed in the US and Canada are dedicated long codes (Toll free numbers, and 10 digit long codes) and dedicated short codes. Shared numbers are no longer used in the US and Canada.

Red items are never allowed

High-Risk Financial Services

Payday loans - never acceptable
Student loans - never acceptable
Short-term high interest loans - never acceptable
Auto/vehicle loans - never acceptable
Mortgage loans - never acceptable

Get Rich Quick Schemes

Work from home programs - never acceptable

Debt Collection

Debt collection - never acceptable

Debt Forgiveness

Debt consolidation - never acceptable
Debt reduction - never acceptable
Credit repair programs - never acceptable

Illegal Substances

All schedule 1 & 2 drugs - never acceptable
Cannabis/CBD/Kratom - never acceptable
You can check for list of cannabis related keywords here: Cannabis/Marijuana/CBD keywords

Other

Phishing - never acceptable
Fraud or scam - never acceptable
Deceptive marketing - never acceptable
Affiliate marketing (commission for marketing another person's or company's products) - never acceptable
Gambling/betting/lottery/sweepstakes - never acceptable
Crypto currency related content - never acceptable
Investments - never acceptable
Asking for donations or contributions - never acceptable
Any commercial URL shorteners, such as Bitly and TinyURL should not be used. They will cause your message to fail. Instead you can use our URL shortener found in the SMS campaign section of your dashboard.
In Canada, vehicle sales and vehicle sales marketing of any kind is completely banned.