Allowed channels
You can run charitable donation campaigns on the following number types in the US:
Toll-free numbers
10DLC
Short codes
*Charitable donation content is not allowed on any message type in Canada.
US eligibility
To be eligible, your organization must be one of the following:
A political organization with a Campaign Verify token.
A tax-exempt charity or 501(c)(3) nonprofit organization.
US text-to-donate rules
Text-to-donate is not permitted on short codes.
It is allowed on toll-free and 10DLC numbers for eligible political organizations and 501(c)(3) nonprofits.
US message content rules
Your message content must follow these rules:
You can include links to donation pages.
Messages must come directly from your organization.
Third-party fundraising is not allowed.
You can request both monetary and physical donations.
US verification requirements
You will need to provide proof of your organization's status during registration:
501(c)(3) organizations must provide an IRS determination letter. (Note: Churches are automatically considered 501(c)(3) organizations.)
Political organizations must provide a Campaign Verify token.
Campaign Verify
U.S. wireless carriers (especially T-Mobile) require political entities utilizing 10DLC messaging to register their brand and obtain a verification token. Verification from Campaign Verify lets political groups have access to increased text messaging throughput from wireless carriers. Campaign Verify is an authorized vetting partner of The Campaign Registry, which is managing 10DLC registration on behalf of major U.S. wireless carriers. There is a one-time fee per entity verification per two-year election cycle. Verification is $95 for all committee types.
Steps to getting a Campaign Verify token:
Sign up to the portal: https://app.campaignverify.org
Submit your organization information
After submission, a Campaign Verify staffer will examine your request, and send a 6-digit PIN code via email/text/phone call.
You will need to log into Campaign Verify to authenticate the code.
Once authenticated, you can generate a Campaign Verify token.
You will need to provide ClickSend with the Campaign Verify token. This should be noted on application submission.