When registering a number for messaging in the United States or Canada, you must provide links to your Terms and Conditions and Privacy Policy.

These documents must be publicly accessible on your website or social media channels. Carriers review this information to verify your program's transparency and compliance.

What are SMS Terms and Conditions (T&Cs)?

Your SMS compliance terms and conditions (T&Cs) are the rules and expectations for your messaging program. This document must be publicly available on your website.

Carriers review your T&Cs to verify that your program is transparent and follows industry standards.

What your SMS compliance terms and conditions must include

To ensure your messaging program is approved by carriers, your Terms and Conditions (T&Cs) must be publicly accessible on your website and include the following details:

Your company name.
A "Message and data rates may apply" disclosure.
A message frequency disclosure (for example, "message frequency varies"). Note: This is only required for recurring message programs.
Opt-out instructions (for example, "Reply STOP to cancel").
Customer care contact information (for example, "Reply HELP for help").
A link to your Privacy Policy.

Where to post your terms and conditions

You must make your Terms and Conditions (T&Cs) publicly accessible so carriers can review them during the verification process.

For the best chance of approval, post this information in the following locations:

Your website footer: This is the most common and recommended location. Add a direct link in your website's footer labeled SMS Terms and Conditions or Terms of Service.
The opt-in point: If you collect phone numbers via a web form, place a direct link to your T&Cs right below the phone number input field, near your opt-in checkbox.
Official social media channels: If your business does not have a website, you can host your T&Cs on an official, publicly accessible social media page or as a shared public document (such as a Google Doc).

Tip: Carriers must be able to access your T&Cs without needing to log in, make a purchase, or sign up for an account first.

[Business Name] SMS Terms and Condition

By providing your mobile number, you agree that [Business Name] may send you periodic SMS and/or MMS messages containing but not limited to important information, updates, deals, and specials.

Frequency of messages may vary
You may unsubscribe at any time by texting the word STOP to [TFN, 10DLC, or Short Code]. You may receive a subsequent message confirming your opt-out request.
For help, send the word HELP to [TFN, 10DLC, or Short Code].
Message and data rates may apply.
United States Participating Carriers Include AT&T, T-Mobile®, Verizon Wireless, Sprint, Boost, U.S. Cellular®, MetroPCS®, InterOp, Cellcom, C Spire Wireless, Cricket, Virgin Mobile and others.
T-Mobile is not liable for delayed or undelivered messages.
You agree to notify us of any changes to your mobile number and update your account with us to reflect this change.
Data obtained from you in connection with this SMS service may include your cell phone number, your carrier’s name, and the date, time and content of your messages, as well as other information that you provide. We may use this information to contact you and to provide the services you request from us.
By subscribing or otherwise using the service, you acknowledge and agree that we will have the right to change and/or terminate the service at any time, with or without cause and/or advance notice.

If you have any questions please contact [Business Name] at [Business Support Phone Number].

Will I be charged for the text messages I receive?

Though [Business Name] will never charge you for the text messages you receive, depending on your phone plan, you may see some charges from your mobile provider. Please reach out to your wireless provider if you have questions about your text or data rate plan.

What is a SMS Privacy Policy (PP)?

An SMS privacy policy is a public statement that explains how you collect, use, and protect your customers' personal information, especially their phone numbers.

This document must be easily accessible, usually on your website. Carriers review it to confirm that you handle customer data responsibly and follow data protection laws. A clear privacy policy is essential for building trust and ensuring your messaging program is compliant.

What your privacy policy must include

Your Privacy Policy must clearly describe how your company collects and uses customer data. It must state explicitly that the subscriber's personal information (such as their phone number) will not be shared or sold to third parties for marketing purposes.

Note: If for any reason a privacy policy doesn't exist, the no sharing disclosure CAN be added to the opt in.

Where to post your privacy policy

You must post your privacy policy publicly so carriers can review it during number registration. Carriers will need a direct link to this document, and it must be accessible without requiring a login.

You can publish your privacy policy in any of the following locations:

Your website footer: This is the most common and recommended location. Add a direct link in your website's footer labeled SMS Privacy Policy.
The opt-in point: If you collect phone numbers via a web form, place a direct link to your PP right below the phone number input field, near your opt-in checkbox.
Official social media channels: If your business does not have a website, you can host your PP on an official, publicly accessible social media page or as a shared public document (such as a Google Doc).

Tip: Your privacy policy must remain accessible at all times, as carriers may review it again in the future.

[Business Name] SMS Privacy Policy

Data Collection: We collect your mobile phone number when you opt-in to receive SMS messages from us.
Data Usage: Your phone number will be used solely for the purpose of sending you SMS messages.
Data Sharing: We do not sell or share your mobile phone number with third parties for their marketing purposes. We may share your information with our SMS service providers to facilitate the sending of messages.
Opt-Out: You can opt-out of receiving SMS messages from us at any time by replying with the word "STOP" to any message you receive. You may receive a confirmation message of your opt-out. For help, reply "HELP".
Message and Data Rates: Message and data rates may apply to any messages sent or received.

US and Canada: Terms & Conditions and Privacy Policy