Canada

Updated 1 month ago

Canada has very specific messaging restrictions and a direct connection is necessary in order to ensure message delivery to the numerous networks. ClickSend uses an extremely high-quality, direct connection in order to deliver your messages to Canada.

All SMS sent to Canada must originate from either a toll-free number or a dedicated short code that is associated with your account.

P2P (person-to-person) traffic may be sent using a toll-free number. You can purchase toll-free numbers through your account dashboard.

A2P (application-to-person) traffic, such as marketing, should be sent to Canada via a short code. Contact us to have this setup on your account.

Dedicated Toll-Free Numbers

All toll-free numbers must be verified with the networks prior to sending messages. This is a network requirement, and what it does is let them know what your use case is, the messages you will send, and how your contacts have opted in with you and have given you consent to send them text messages. You can verify your toll-free number by filling out the form found HERE. Once completed and submitted, you will have a daily volume allowance of 2000 SMS. This volume is temporary however, and once final approval by the carriers is given, your daily allowance goes up to 50,000 SMS.

Replies are supported on toll-free numbers, and they have a throughput of 1 message per second.

Message content to avoid on toll-free numbers:

  • Any commercial link shortener such as bit.ly or TinyURL. ClickSend has a URL shortener you can use instead with SMS Campaigns.
  • Anything on the disallowed content list, which can be found HERE.
  • In Canada, messages related to auto sales can only be sent on a dedicated short code and not a toll-free number.
  • Messages that do not have a way for contacts to opt out. The verbiage 'Reply STOP to opt out' works.

You can read more about toll-free numbers and get helpful tips in our blog HERE.

Dedicated Short Codes

Replies are supported. This option gives you the highest level of deliverability and daily volume. Contact us to have this setup on your account, the set up process is 8-12 weeks.

Using your own mobile number

Unfortunately you can't use your own mobile number in Canada. You can only set the sender ID (from number) as a ClickSend number you've purchased.

Alpha sender ID (from name)

Unfortunately Canada doesn't support an alpha sender ID e.g. (MyCompany). This is a network restriction and it is outside of our control.

Disallowed Content

You can see the list of disallowed content HERE. There can be additions to this list at any time, so it is a good idea to check it occasionally.


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