Canada has very specific messaging restrictions and a direct connection is necessary in order to ensure message delivery to the numerous networks. ClickSend uses an extremely high-quality, direct connection in order to deliver your messages to Canada.
All SMS sent to Canada must originate from either a toll-free number, dedicated short code or 10DLC that is associated with your account.
P2P (person-to-person) traffic may be sent using a toll-free number. You can purchase toll-free numbers through your account dashboard.
A2P (application-to-person) traffic, such as marketing, should be sent to Canada via a short code. Contact us to have this setup on your account.
Dedicated Toll-Free Numbers
All toll-free numbers must be verified with the networks prior to sending messages. This is a network requirement, and what it does is let them know what your use case is, the messages you will send, and how your contacts have opted in with you and have given you consent to send them text messages. You can verify your toll-free number by filling out the form found HERE. Once completed and submitted, you will have a daily volume allowance of 2000 SMS. This volume is temporary however, and once final approval by the carriers is given, your daily allowance goes up to 50,000 SMS.
Replies are supported on toll-free numbers, and they have a throughput of 1 message per second.
Message content to avoid on toll-free numbers:
- Any commercial link shortener such as bit.ly or TinyURL. ClickSend has a URL shortener you can use instead with SMS Campaigns.
- Anything on the disallowed content list, which can be found HERE.
- In Canada, messages related to auto sales can only be sent on a dedicated short code and not a toll-free number.
- Messages that do not have a way for contacts to opt out. The verbiage 'Reply STOP to opt out' works.
You can read more about toll-free numbers and get helpful tips in our blog HERE.
10DLC (10-digit long codes)
With 10DLC (10-digit long codes), you can send high volumes of messages from a local number. It has been specially designed and sanctioned for business messaging. We’ll help you submit information about your brand and use case to receive a trust score which will determine how many messages you can send per day.Pre-existing long codes will be required to update to 10DLC. A 10DLC number is essentially a local 10-digit phone number that can support higher volumes of text messages.New Update: 10 DLC in Canada. 10 DLC can be used in the US/CA. Canada customers can sign up for 10 DLC with their Canada Tax ID. For individuals resident in Canada, their authorized tax identification number is their nine-digit Canadian Social Insurance Number (SIN) issued by Service Canada.
Dedicated Short Codes
Replies are supported. This option gives you the highest level of deliverability and daily volume. Contact us to have this setup on your account, the set up process is 8-12 weeks.
Using your own number
Unfortunately, you can't use your own number in Canada. You can only set the (from number) as a ClickSend number you've purchased.
Alpha Tag (from name)
Unfortunately, Canada doesn't support an alpha tag e.g. (MyCompany). This is a network restriction and it is outside of our control.
You can see the list of disallowed content HERE. There can be additions to this list at any time, so it is a good idea to check it occasionally.