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Canada (+1)

Your handy guide to sending in Canada

Updated over a week ago

You can send Two-Way SMS and MMS messages in Canada with a registered number.


Available Sender IDs

You can choose from a few Sender ID options when sending to Canada.

Registration and fees may apply.

Not sure which one to choose?

See our Sender ID guide or contact support — we're happy to help.

10-Digit Long Code (10DLC)

Send from a trusted, local number. Your messages will always come from a consistent Sender ID, which is perfect for establishing trust and recognition. 10DLCs are suitable for low to medium message volumes.

Purchase a dedicated number via our Dashboard by going to:

Sender IDs ➔ Buy a Number

10DLC registration usually takes 1-3 business days and costs do apply.

Registration requirements

  • A clear use case for your messaging campaign (e.g. appointment reminders, customer service, promotions)

  • Sample message content, including opt-out instructions

  • A compliant privacy policy and terms of service

  • Proof of opt-in or a detailed description of the opt-in process

  • Brand and company information (e.g. name, address, website)

  • Expected message volume and sending frequency

  • A Canadian Tax ID (e.g. SIN for individuals).

Toll-Free Number (TFN)

Toll-Free Numbers are 10-digit numbers (e.g. 888, 800, 877 prefixes) that support two-way messaging. Your messages will always come from a consistent Sender ID, which is perfect for establishing trust and recognition. TFNs are suitable for low to medium message volumes.

Purchase a dedicated number via our Dashboard by going to:

Sender IDs ➔ Buy a Number

TFN registration usually takes 1-7 business days and costs do apply.

Registration requirements

  • A clear use case for your messaging campaign (e.g. alerts, promotions)

  • Sample message content, including opt-out instructions

  • Proof of opt-in or a detailed description of the opt-in process

  • Brand and company information (e.g. name, address, website)

  • Expected message volume and sending frequency

Short Code

Short codes are 5-6 digits long and offer superior throughput — ideal if you plan to send a high volume of messages.

To purchase a short code, please contact support.

Short Code registration usually takes 8–12 weeks, and costs do apply.

Registration requirements

Your ClickSend account manager will contact you to guide you through the highly regulated short code application process. To complete registration, you’ll need to provide detailed information, including:

  • A clear use case for your messaging campaign (e.g. marketing, 2FA, customer alerts)

  • Sample message content that includes opt-out instructions

  • A compliant privacy policy and terms of service

  • Opt-in proof or a detailed description of the opt-in process

  • Brand and company information (e.g. name, address, website)

  • Expected message volume and frequency


Rules and best practices

  • You cannot use your own number or an alpha tag (e.g. “MyCompany”) due to network restrictions

  • A direct carrier connection is required — ClickSend provides a high-quality direct route to ensure delivery

  • Ensure recipients have opted in before sending

  • No commercial URL shorteners such as Bit.ly or TinyURL — use ClickSend’s built-in URL shortener instead

Always include a clear opt-out instruction such as Reply STOP to opt out


Content guidelines

Before sending SMS to Canada, please review our Sending Guidelines to understand prohibited message types. Additionally, you must adhere to the specific local regulations outlined below:

Banded Content

Notes

  • High-risk Financial Services

    • Payday Loans

    • Student Loans

    • Auto/Vehicle Loans

    • Mortgage Loans

    • Short Term- High Interest Loans

    • Loan advertisements

    • Debt collection

  • Exception from direct lenders for secured loans (i.e. Banks sending loan advertisements)

  • 3rd Party Debt Forgiveness

    • Debt Consolidation

    • Debt Reduction

    • Credit Repair Programs

  • "Third-party" means originating from any party other than the one who is owed the debt.

  • For example, a hospital could send messages regarding bills for its own patients, assuming they provided opt-in to receive that messaging.

  • Debt consolidation, debt reduction and credit repair programs are prohibited regardless of if there is first-party consent.

  • Gambling

    • Lottery

    • Raffles

    • Sweepstakes

    • Bingo

  • Traffic is prohibited in Canada on all number types (Toll Free, Short Code, Long Code).

  • Raffle campaigns are also prohibited as the carriers see this as gambling.

  • Bingo related messages are allowed on an approved Short Code and 10DLC. Community or local based Bingo related messaging are also permissible on carrier networks.

  • Job Recruitment

Job Recruitment Exception:

  • Permitted if it is from 1st party (The customer is hiring for positions within their own company)

  • Get Rich Quick Schemes

    • Work-From-Home Schemes

    • Risk Investment Opportunities

    • Multi-Level Marketing

  • Not allowed on carrier networks

  • SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco)

  • In Canada, all age-restricted content must be blocked across Toll-Free, Short Code, and Long Code. To send age-restricted content into Canada, even with proper age verification, a special carrier exemption is required.

  • Allowed age-restricted content in Canada includes pocketknives, lighters, and non-alcoholic beverages.

  • Cryptocurrency

  • Businesses focused exclusively on stocks, investing, or cryptocurrency are only allowed to send SMS messages related to two-factor authentication (2FA).

  • Deceptive Marketing

  • All third-party use cases are strictly forbidden. Consent must be obtained directly from end-users.

  • Lead Generation

  • Any third-party use cases are strictly forbidden. Consent must be obtained directly from end-users.

  • Political use case customers sending SMS messages are not able to use voter registration databases to collect consent and outreach end-users.

  • Any business with a terms of service or privacy policy that mentions sharing or selling consumer data/opt-in information is considered noncompliant.

  • Charitable Donations

  • Allowed if a tax-exempt charity organization under IRS code 501(c)(3) or a registered political party.

  • Must provide documentation if requested

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