Google Analytics tracking for SMS campaigns

Updated 7 months ago

You can track SMS campaign URL clicks in Google Analytics.

When creating your SMS campaign, you can add a short url. Paste in the URL you'd like to use, with UTM parameters on the end. You can build up a URL with UTM parameters here: https://ga-dev-tools.appspot.com/campaign-url-builder/

Here's an example URL: https://mycompanycom/?utm_source=clicksend&utm_medium=sms&utm_campaign=april

We will then pass those parameters when someone clicks the link in the SMS. You will be able to see this data in your Analytics platform.


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