Sending links in SMS
Give good directions. Including links in SMS messages helps your recipients to go straight to the information you want to share. Here’s how to make the most out of sending links:
Start with a brief, clear message about what the link is for. For example: “Check your delivery status here: [link]”
Use shortened links to save space. The in-built link builder can help make link shortening easy.
Links work well at the end or in the middle of your message to make the text easier to read and take action on.
To keep customers safe, links do have to be vetted by our team. It’s an easy to follow process. However there can be a small sending delay while your links are being checked for safety.
Sending to the US with a TFN?
Sending to the US with a TFN?
There are strict regulations when sending to the US, and the use of short URL domains are one of them. To improve deliverability, we recommend that you do not use common, public or shared domain shorteners such as tiny.url, bit.ly, t.co or goog.gl.
How to shorten links
The link shortener is available in SMS Campaign and Quick SMS.
Create a new SMS Campaign or Quick SMS in the Dashboard.
Fill out details and enter your message in the message field.
Click on Add Short URL and add the full URL you want to shorten.
Once you add your long URL, we’ll automatically generate a placeholder in the message as
smsg.us/xxxxx. When you send the campaign, this placeholder will be replaced with a unique short URL for each recipient.Send the campaign.
Maximum length of URL that can be shortened
Maximum length of URL that can be shortened
Note that there are differences between the length of the URL that can be shortened.
In Quick SMS, the maximum length is 2048 characters.
In SMS Campaigns, the maximum length is 250 characters.
Common errors when shortening URLs in SMS campaign
Common errors when shortening URLs in SMS campaign
If you are trying to send out a short link via SMS campaign and are getting an error with URL placeholder not specified in message body, this suggests that we cannot find the smsg.us placeholder in the body of your message. Please check the following:
The content of your message contains smsg.us/xxxxx
If you decided to remove the short link from your message, check that it has been unlinked.
Link analytics
With the short URL tool, you can see who’s interacting with your message, which links perform best, and more. Once recipients click, you’ll be able to track:
Which contacts clicked the link.
How many times each contact clicked.
The exact times they clicked.
Their location (country and city).
Device type (e.g., desktop, Android, iPhone).
Browser type (e.g., Chrome, Safari, Firefox).\
To see this information, go to Links Opened under SMS Campaigns in your Dashboard.