United Arab Emirates (UAE) - Dubai +971
All marketing messages must be sent on a dedicated registered sender ID.
As of December 2022, a new regulation from TDRA (UAE Regulator Authority) stipulates that all new sender ID registrations must include the following information:
The SenderID will be overwritten with "ORDERS" for test messages unless customers have a registered SenderID. All sender ID's must be 11 characters or less including the prefix AD-.
- Submit authorized signatory's Valid Passport and Emirates ID of the brand Manager signing the NOC (Passport copy should be fine, in case Emirates ID is not there).
- Power Of Attorney in case the authorized signatory's name is not mentioned in the Trade License/CR.
Marketing messages can ONLY be sent between 08:00 - 21:00 local time (GMT + 04:00). All marketing messages MUST have a way for the recipients to opt out of the campaign.
To Opt-out:
- Du & Etisalat provide a short code for this: 7726
- Subscribers opt-out by texting "B" (for block) & the sender ID to the short code. Example: B +971 12-345-6789
Further Opt-out Regulations
- End brand must keep records of all customer opt-ins/consent to receive marketing SMS (also records of all SMS content providers and details for a period of up to 2 years)
- A record of customer opt-outs is required
- Opt-out via your own short code or a URL is also supported. If this method is chosen, the sender must manage their own opt-outs and keep a record of them.
How to Register SenderID
We can register your business name as the sender ID for a once off fee of $150 USD.
Contact our 24/7 Chat support for futher assistance.
Banned Content
- Gambling
- Betting
- Adult content - including ads for sex work & prostitution
- Cryptocurrency
- Drugs, cannabis & vapes
- Personal messaging