How to Apply for an RCS Sender Profile

To send RCS messages, your business must complete a Sender Agent application with Google and network carriers. The process can take up to 12 weeks to complete.

Please get in touch with our friendly sales team to help qualify you at sales@clicksend.com.

Application Requirements

Requirements differ on a country basis, but at a minimum, you will need to provide:

1. Company brand details for your customer-facing RCS Sender ID

Important: Customer-facing details cannot be edited after your RCS Sender ID is verified. Each change will require you to launch a new application.

Information	Requirements
Company or brand name	Character limit: 40 characters Pick the company or brand name which your customers will see as the Sender ID name on their handset. While 40 characters are allowed, it's generally best to keep the Sender ID concise, ideally within 15-25 alphanumeric characters, to ensure consistent display across different devices and platforms (i.e. avoid truncation with ellipses).
Logo	Size: 224 x 224 pixels, max 50KB) Pick your company or brand logo which will be visible to your customers as part of the Sender ID name on their handset.
Company or brand description	Character limit: 100 characters This is the description which your customers will see when clicking on your RCS Sender ID profile.
Banner background image	Size: 1440 x 448 pixels, max 200KB This is the background image which your customers will see in your RCS Sender ID profile.
Brand colour	Must have a contrast ratio of at least 4.5:1 against a white background (#FFFFFF). You can check this here: https://webaim.org/resources/contrastchecker/ In your RCS Sender ID profile the brand colour will be applied to buttons and text.
Business contact phone	Please share the exact number you want to display, including country code if needed. This is the business contact phone number which customers will see in your RCS Sender ID profile.
Business contact email	This is the business contact email number which customers will see in your RCS Sender ID profile.
Business website	This is the business website URL which customers will see in your RCS Sender ID profile.

2. Company business details for business verification with Google & Sinch

Information	Requirements
ClickSend user ID	This is the account on which you want to send RCS messages.
Legal company name	This is the legal name as displayed in your official business registration documents.
Name of the company owner or representative	Only the legal business owner or representative can register an RCS Sender ID for the business. This is likely a Managing Director or CEO.
Job title of the company owner or representative	Job title of the legal business owner or representative, e.g. ‘Managing Director’, ‘CEO’.
Number of the company owner or representative	This is the personal business number and will not be visible to the customer.
Email of the company owner or representative	This is the personal business email and will not be visible to the customer.
Company address	The official, registered business address of your company.
Privacy policy	You must provide a live, working URL to your privacy policy
Terms & Conditions	You must provide a live, working URL to your Ts&Cs

3. RCS usage details for your application with Google & Sinch

Information	Requirements
Region	You have a choice of: Europe US Asia South America Please note you need to launch separate applications for each region you want to send RCS in.
Country	The country you will use your RCS Sender in. Please refer to the section above for available countries.
Use case	You have a choice of: Promotional OTP Transactional Multi-use Please note that you will only be permitted to send traffic for the one, specific use case you applied for. If you want to change your use case you must lodge a new application.
Message triggers	Tell us how you trigger messages to your customers. We will provide you with options to choose from, such as: upon package delivery, on a specific date/time.
Customer interactions	Tell us how your customers interact with you after you sent the message. We will provide you with options to choose from, such as: customer support inquiries, event registration, newsletters.
Opt-in mechanism	Tell us how your customers opt in to receiving messages from your business: By subscribing to our loyalty program By making a purchase in-store or online By subscribing to a newsletter By creating an account on our website or app
Opt-in visual proof	We will ask you to attach a URL or screenshot to your application, to show how your opt-in mechanism works.
Opt-out messaging	Tell us what message your customers receive once they opt-out: Thank you for opting out Thank you for unsubscribing We hav registered your opt out request
RCS test number	You can add a number to your application with which you can test RCS even before final approval. We recommend that you choose your own phone number if your device is capable. Your account manager or support agent will work with you to initiative a test message from the system.
SMS fallback number	We will use this Sender ID to send an SMS to your customer in case their handset can’t receive RCS messages. If you don’t provide this number we will fallback to any available, compliant Sender ID on your profile (e.g. a shared number, alpha tag or dedicated number if available).