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Understanding MPS and speed of message delivery (RCS)

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RCS

RCS (Rich Communication Services) is a next-generation messaging channel that works differently from SMS at a fundamental level: instead of riding carrier networks, RCS messages travel over the internet. This means the throughput model is entirely different — there are no carrier-imposed daily caps, no vetting scores, and no number types like TFNs or 10DLCs to worry about.

Instead of a phone number, your brand gets a verified sender agent — a registered identity that shows recipients your brand name, logo, and a verified checkmark. Think of it as SMS that knows who you are.

In terms of speed, RCS senders have a default throughput of 100 MPS, which can be increased based on your volume needs — just reach out to our team. As a reference point, that puts RCS comfortably above a standard 10DLC and in the same ballpark as a vetted high-score 10DLC, without any of the daily cap constraints.

It's worth noting that RCS is still maturing in the US market, so throughput specifics are evolving. Our team can walk you through what's available for your use case today.

About MPS/TPS

MPS (messages per second) or TPS (texts per second) are a common metric in the Telco world to identify the throughput of a specific number. Essentially, it establishes at what rates the carriers will absorb and dispatch your messages to the recipients.

Some measures also refer to TPM (texts per minute) which is an extension of TPS (TPM = TPS * 60).

There are a variety of factors that can affect your TPS, including:

  • Your company’s “vetting score” (sort of a credit score for telcos regarding your business)

  • The number type you’re using

  • The use-case of your campaign (whether you registered your number for donations, general marketing, etc)



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