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Frequently asked: Toll-free numbers

Common questions about using, registering, and managing a TFN for business messaging.

Updated over 3 weeks ago

How long does TFN registration take?

Most applications are approved within 7 business days. If there are issues with your opt-in method, website, or message examples, the process might take longer.

What happens if my application is rejected?

Don’t worry — most rejections are easy to fix. You’ll receive an email explaining what went wrong. Once you've made the changes, you can resubmit your application. Our support team is available if you need help.

What types of messages can I send with a TFN?

You can send:

  • Appointment reminders

  • Order confirmations and shipping updates

  • Customer service replies

  • Marketing messages (if recipients have opted in)

You can’t send personal messages, spam, or content related to things like loans, gambling, alcohol, or firearms.

Can I use one TFN for different purposes?

It’s best to use one TFN for one clearly defined use case. If your messages cover multiple categories, explain that clearly when you apply — and make sure your examples match.

What if I don’t have a website?

You can provide a link to a public social media page that represents your business. Just make sure it’s accessible and includes your business name and contact details.

What types of opt-in are accepted?

You must upload evidence of the opt-in process when registering your TFN. Here are some of the most common ways to collect opt-ins:

  • A website form (with an unticked checkbox)

  • A keyword sent via SMS

  • A signed paper form

  • A verbal agreement using a documented script

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