Brazil +55

Updated 1 month ago

1-Way SMS

Supported via ClickSends default shared longcode or registered alpha tag.

2-Way SMS

Supported via dedicated longcode or dedicated shortcodes

Registration Process

Dedicated longcodes can be purchased here. This can't be used to send OTPs. Marketing messages require registration. You need to provide some evidence/screenshot or weblink stating the brand is collecting opt-in consent from the end customers to send marketing messages.
Alpha tags require pre-registration. Please contact our 24/7 chat support for further assistance

*Note: Alpha tags can take between 2-3 months to be registered

Dedicated shortcodes require the following details. Both transactional and marketing content are allowed.

Client Name and website
Traffic estimation
Sample message
Traffic type: Normal or Time Sensitive (OTP or non-bulk alerts/notifications)

*Note: Dedicated shortcode registration ETA: 3-5 weeks.

Regulations and Best Practices

The SMS traffic is heavily regulated by the operators in Brazil. Spamming or messages with political, religious, gambling and sexual content are not allowed and are subject to fines and/or service termination.

Opt-In:

Required. Any form of opt-in is allowed by the operators (web, call center, MO, etc.). The content provider should be able to demonstrate proof of opt-in in the event of an operator audit or a user complaint

Opt-Out:

Required. The content provider is responsible for opting out the users from their database

End User Support/HELP message:

Programs should support a HELP message as a best practice

Allowed sending time for marketing programs:

Monday-Friday 8am to 6pm, and Saturday from 9am – 1pm (GMT -3) .

It is not allowed to send promotional/marketing content during Brazil public holidays. See list of Brazil public holidays here: https://www.officeholidays.com/countries/brazil/index.php