Global Alpha Tags
What is a Global Alpha Tag?
A Global Alpha Tag is an alphanumeric sender ID that works across all countries supporting Alpha Tags without requiring separate, network-level registrations for each destination.
With a Global Alpha Tag, you only have one approval gate: ClickSend review.
Which countries can you send to with a Global Alpha Tag?
You can send to any country where the registration method is listed as "ClickSend Registration required via Dashboard". This covers over 100 countries, including the UK, Germany, France, and many others.
For the full list of destinations that only require ClickSend approval, visit our Which countries support Alpha Tags? guide and check the How to register column.
How to register a Global Alpha Tag
You can register directly via API or through your dashboard:
Log into the ClickSend Dashboard.
Navigate to Sender IDs > Manage Senders > Alpha Tags.
Click on the Add button to register a new Alpha Tag.
Enter your tag name (up to 11 characters, no special characters or spaces) and follow the on-screen prompts.
Review time: Upon submission, your Alpha Tag status will show as "Pending". Our team reviews requests within 24 hours.
Activation: Once approved, the status updates to "Ready to use", and you can immediately begin sending via Quick SMS and SMS Campaign.
Notifications: You will receive an email confirming approval or detailing any additional information required.
Local Alpha Tags
What is a Local Alpha Tag?
A Local Alpha Tag is required when a destination country mandates additional network-level registration or regulatory pre-approval before an alphanumeric sender ID can be used on local carrier networks.
Using Local Alpha Tags across multiple countries
When you register an Alpha Tag for a local destination via the ClickSend Dashboard, it will typically display a Global icon:
Once your tag is approved by ClickSend and registered at the local carrier network level, you can use it to send messages to that specific local country plus 100+ countries that do not require local network registration.
Country-specific registration examples
🇸🇬 Singapore:
When registering a Singapore Alpha Tag on the Dashboard, your tag will display a Global icon. Once approved by ClickSend and registered with Singapore carrier networks, you can send to Singapore as well as all 100+ standard global destinations.🇦🇺 Australia:
Australia requires network-level sender ID registration. On your Dashboard, your tag will display a special Australian flag icon. Follow our Australian Sender ID Registration Guide to complete verification. Once approved at the network level, you can send to Australia plus the 100+ global destinations that do not require network registration.
How to register a Local Alpha Tag
If your destination requires network-level registration, follow the dashboard prompts or refer to country-specific pages for guidance.
Information and documents commonly required:
The Alpha Tag name you want to use.
Business details and official website URL.
Sample message templates and description of message content.
Third-party brands: If registering on behalf of a client or third-party brand, you must provide letters of authorization, proof of affiliation, or contracts.