Should alpha tags be unique?
No, multiple customers can have the same alpha tag.
What are the requirements for alpha tags?
Alpha Tags must be between 3 and 11 characters, and contain numbers and letters and + only.
Are alpha tags case-sensitive?
Alpha tags will be case insensitive - meaning the platform will ignore case regardless of lower or upper case letters, e.g. “My Name” = “my name”.
What are the valid use cases?
Sole Trader Name
Company Name
Partnership Name
Registered Trust Name
Co-Operative Name
Indigenous Corporation Name
Registered Organisation Name
Personal Name
Australian Trademark
International Trademark
Australian Government Agency or Entity
Foreign Government Agency or Entity
Product or Service Name
Acronym/Initialism
Contraction of Name
Third Party
Can I register an alpha tag on behalf of my client?
We'll require them to select the “third party” use case. The approval team will then send out an authorisation form.
Can I register multiple alpha tags at once?
Currently the process is one by one via the dashboard. The API will be released shortly which will allow for alpha tag registration - however each alpha tag will still require vetting via an CS support agent.
How long does it take to get an alpha tag?
It usually takes around 24 hours for us to approve your alpha tag. In some cases, we may need additional information from you before we can approve it.
How many alpha tags can I have?
Unlimited. Register as many alpha tags as you like.