Should Alpha Tags be unique?
No, multiple customers can have the same alpha tag.
What are the requirements for alpha tags?
Alpha Tags must be between 3 and 11 characters, and contain numbers and letters and + only.
Are Alpha Tags case-sensitive?
Alpha tags will be case insensitive - meaning the platform will ignore case regardless of lower or upper case letters, e.g. “My Name” = “my name”. Additionally, the system will not allow a new request for an alpha tag that differs only in capitalization, ensuring that "MyName" and "MYNAME" are treated as identical.
What are the valid use cases?
Sole Trader Name
Company Name
Partnership Name
Registered Trust Name
Co-Operative Name
Indigenous Corporation Name
Registered Organisation Name
Personal Name
Australian Trademark
International Trademark
Australian Government Agency or Entity
Foreign Government Agency or Entity
Product or Service Name
Acronym/Initialism
Contraction of Name
Third Party
Can I register an Alpha Tag on behalf of my client?
We'll require them to select the “third party” use case. The approval team will then send out an authorisation form. For such registrations, reviews are generally completed within 24–48 business hours, which allows time for thorough validation of the provided documents.
Can I register multiple Alpha Tags at once?
Currently the process is one by one via the dashboard. The API will be released shortly which will allow for Alpha Tag registration - however each Alpha Tag will still require vetting via an CS support agent.
How long does it take to get an Alpha Tag?
Approvals typically take 24–48 hours, allowing the review team to process the submitted information thoroughly. For third-party registrations, the review is generally completed within 24–48 business hours. Providing complete and accurate details during the submission process often results in quicker approval, typically around 24 hours. In some cases, additional information may be required for final approval.
How many Alpha Tags can I have?
Unlimited. Register as many Alpha Tags as you like.
Steps for Reapplication or Requesting Changes
If you need to use a different alpha tag or modify its formatting, follow these steps:
Register a new alpha tag with the desired name or format.
If the tag is pending approval, reply to the approval email to request changes. Note that this may require reapplication.
Ensure compliance with any country-specific regulations, such as additional registration for certain regions. By adhering to these guidelines, you can effectively manage your alpha tags while ensuring compliance with regulatory requirements.
Country-Specific Restrictions
Certain countries, such as Italy, enforce additional restrictions on alpha tags. Even if an alpha tag appears as "Ready to use" in your dashboard, it may require further carrier or network registration before it can be used in those regions. Until this registration is completed, messages to numbers in such countries will be sent using an already approved or registered sender ID. This ensures compliance with local regulations.
Can I Modify an Approved Alpha Tag or Its Details?
Alpha tags are an essential part of managing Sender IDs, but there are strict rules and limitations regarding their modification once approved. Once an alpha tag is approved, it cannot be edited. This includes changes to the name, formatting, or capitalization. If you need to use a different name or format, you must register a new alpha tag with the desired details. Approved alpha tags are final and cannot be altered for security and regulatory reasons.