Daily message limits
Your messaging speed and daily limits depend on the TrustScore you receive when you register. A higher TrustScore gives you better throughput, while a lower score will cap how many messages you can send.
Make sure you provide clear and accurate information during registration to get the best possible score.
Mixed use cases
If you use a campaign for different types of messages, like marketing and customer support, you’ll likely get a lower TrustScore. Mixed-use campaigns are seen as higher risk.
It’s better to keep each campaign focused on one clear purpose to help with approval and throughput.
Special use cases
Some types of messaging need extra approval. These include:
Financial services
Gambling or sweepstakes
Political campaigns
Charitable fundraising
Emergency services
These campaigns might cost more and take longer to approve.
Compliance requirements
When setting up and using your 10DLC, you must:
Provide correct information about your brand and campaign.
Clearly explain how people opt in to receive your messages.
Share sample messages that match your real use.
Follow all mobile carrier rules and local laws.
If you don’t follow the compliance rules, your campaign could be rejected, restricted, or suspended.