Daily message limits
Your messaging speed and daily limits depend on the TrustScore you receive when you register. A higher TrustScore gives you better throughput, while a lower score will cap how many messages you can send.
Make sure you provide clear and accurate information during registration to get the best possible score.
Mixed use cases
If you use a campaign for different types of messages, like marketing and customer support, you’ll likely get a lower TrustScore. Mixed-use campaigns are seen as higher risk.
It’s better to keep each campaign focused on one clear purpose to help with approval and throughput.
Special use cases
Some types of messaging need extra approval. These include:
Financial services
Gambling or sweepstakes
Political campaigns
Charitable fundraising
Emergency services
These campaigns might cost more and take longer to approve.
Compliance requirements
When setting up and using your 10DLC, you must:
Provide correct information about your brand and campaign.
Clearly explain how people opt in to receive your messages.
Share sample messages that match your real use.
Follow all mobile carrier rules and local laws.
If you don’t follow the compliance rules, your campaign could be rejected, restricted, or suspended.
Charitable Donation Messaging
Charitable Donation Messaging
Charitable donation campaigns should be registered as a Donations Campaign with either 10dlc or shortcode.
Eligibility for Donation Messaging
Donations are permitted only if the sender is:
A political organization
A tax-exempt charity organization under IRS code 501(c)(3)
Guidelines for Sending Donation Messages
Message Content
Eligible organizations may request donations in the message body.
A URL link to a donation page can be included.
Data Usage Restrictions
Only the organization directly involved in the donation campaign may use the mobile subscriber data (contacts).
Sharing subscriber data between organizations is prohibited.
Types of Donations
Monetary donations (e.g., direct financial contributions).
Physical donations (e.g., clothing, supplies).
Verification Requirements
Political organizations or organizations with a verified campaign token may request donations.
Tax-exempt charities must be classified as 501(c)(3) and provide an IRS determination letter confirming their status. This document should be attached to the campaign registration.
Churches are automatically considered 501(c)(3) organizations under U.S. law.