Charitable donation campaigns should be registered as Donations Campaign with either a TFN, 10DLC or Shortcode.
Eligibility for Donation Messaging
Donations are permitted only if the sender is:
A tax-exempt charity organization under IRS code 501(c)(3)
Guidelines for Sending Donation Messages
Message Content
Eligible organizations may request donations in the message body.
A URL link to a donation page can be included.
Data Usage Restrictions
Only the organization directly involved in the donation campaign may use the mobile subscriber data (contacts).
Sharing subscriber data between organizations is prohibited.
Types of Donations
Monetary donations (e.g., direct financial contributions).
Physical donations (e.g., clothing, supplies).
Verification Requirements
Political organizations or organizations with a verified campaign token may request donations.
Tax-exempt charities must be classified as 501(c)(3) and provide an IRS determination letter confirming their status. This document should be attached to the campaign registration.
Churches are automatically considered 501(c)(3) organizations under U.S. law.