How to register a 10DLC campaign
When purchasing a 10DLC number via the Dashboard, you will be directed to a campaign registration form. Below is a complete list of everything you'll need before you get started.
To begin the registration process for a 10DLC number, you must provide the following information: a business website, a business email, links to Terms & Conditions and Privacy Policy, and your Employer Identification Number (EIN).
This includes ensuring that your EIN or Tax ID is submitted accurately during the registration process. If this information is missing, it's essential to promptly resubmit it through ClickSend’s designated methods for verification, such as continuing on the same email thread or uploading it via the platform.
If you require help with this process or wish to purchase additional 10DLC numbers for an existing campaign, please contact support.
What you'll need
Gather your business information
Legal company name
Country where you’re registered
Tax ID (like an EIN for US businesses)
Website address, a business email, and links to Terms & Conditions and Privacy Policy Note that the website must be publicly accessible and include comprehensive information about your business, such as a description of services/products, complete contact details, clear Privacy Policy, and Terms & Conditions. Password-protected sites may lead to registration rejection.
2. Prepare your campaign details
Choose your use case (for example, customer support or promotions)
Write a short description of what you’ll be sending
Add a few sample messages
3. Describe how people opt in
Explain how people agree to receive your messages (for example, filling in a form or texting a keyword)
Provide links and examples of the opt-in process
4. Submit your registration
Log in to your ClickSend account and navigate to Sender IDs > Buy a Number
Choose the 10DLC option for a local dedicated number
Complete the mandatory registration form with accurate details, including your intended messaging use case
5. Get your TrustScore
After submitting your details, you’ll get a TrustScore impacting the speed and volume of messages you can send
6. Wait for approval
Review processes typically take 24–48 hours
Numbers usually become operational within 2–3 business days after approval for standard campaigns, but might take longer for special use cases.
During this waiting period, carriers review submitted details to verify compliance and confirm approval.
Addressing Common Problems in Registration
Delayed Approvals
Approval delays can occur depending on the review process by the 10DLC team. You will be notified once the assessment is complete, so it’s recommended to monitor your communication channels regularly during this period.
Application Declined Due to Consent Issues
One common issue involves a declined application related to improper SMS opt-ins:
Ensure your SMS opt-in includes a visible, unchecked checkbox for user consent.
Users must actively tick the checkbox (the box must not be pre-checked).
Explicit and affirmative user consent must be demonstrated before resubmitting the registration form. To address this, update your web form accordingly, then resubmit your application using the appropriate ClickSend portal.
If your application is delayed due to missing Tax ID/EIN information, resubmit the required details promptly through ClickSend's official channels. Using the same email thread or designated submission method can minimize additional delays.
Ensure your website is fully compliant, including showcasing Privacy Policy and Terms & Conditions pages, as applications may be rejected otherwise.
Number Not Visible in Manage Senders
After your application is approved, your 10DLC number will appear under Sender IDs > Manage Senders but only after fully completing the verification and registration process. If it’s not visible, your application likely hasn’t finished processing yet.
Eligibility for overseas businesses
If your business is based outside North America, you can still register a 10DLC if you’re in an eligible country. The process is the same.
Managing Your 10DLC Number After Registration
Once your number is registered, you can configure it for various use cases, including receiving inbound SMS:
Set up a dedicated number in ClickSend.
Create an inbound SMS rule to forward messages to a personal mobile or other destination, if desired.
Integrate with external tools, such as Fluent Forms, to trigger SMS notifications based on form submissions.
After approval, you can also import your contacts into ClickSend and compose campaigns directly through the platform.
Tips for a smooth registration
Keep your use case clear and specific
Show real examples of how people opt in
Make sure your business name, website, and tax details match up
Avoid mixing different types of messaging into one campaign
Ensure that your website is compliant and publicly accessible with all required elements, including Privacy Policy and Terms & Conditions pages, to prevent application rejection.