Argentina

Updated 1 month ago

Argentina

Only dedicated long codes and short codes are supported. They require pre-registration, or they will be overwritten with a generic long code or shortcode.

One-Way messaging:

UCS2 or Latin1 is not supported. If UCS2 is used, messages don't arrive, if Latin1 is used, messages arrive but the letters with an accent are replaced with a space or the same letter without the accent: "su código" becomes "su c digo" or "su codigo".

Two-Way messaging:

2-Way SMS via dedicated Short Codes in Argentina is offered.
Both transactional and promotional content are allowed. All services must be approved in advance by the operators.

Regulations and Best Practices

The following content is not allowed:

Gambling
Adult content
political content

All promotional/marketing services on dedicated short codes must be approved by the operators in advance.

Opt-In: Required

Any form of opt-in is allowed by the operators (web, call center, MO, paper form, etc.). The content provider should be able to demonstrate proof of opt-in in the event of an operator audit or a user complaint. The messages and campaigns should always match the messages and campaigns initially submitted and approved by the operators

Opt-Out: Required

The content provider is responsible for opting out the users from their database

Opting-out via a Dedicated Short Code: The end user must send ‘’FIN’’ or ‘’BAJA’’ to the relevant dedicated shortcode
Opting-out via a Shared Short Code: The subscriber's SMS should include the above opt-out keywords as well as the relevant to the program keyword

Example: If client X uses the keyword WU for their campaign on a shared shortcode. Opt-out SMS must be WU BAJA or WU FIN to cancel receiving further SMS

End User Support/HELP message:

Programs should support the HELP message as a best practice

Allowed sending time for marketing programs:

Promotional and Marketing content can only be sent between the hours of 9 am and 10 pm Monday-Sunday

Additional Regulations

Operator policies in Argentina state that traffic promoting other networks than the one that this SMS is terminating with is strictly not allowed; all messages that do not comply with this rule will not be delivered

Examples:

Network	Restricted Words
Personal	Claro, Movistar & Nextel
Claro	Personal, Movistar & Nextel
Movistar	Claro, Personal & Nextel
Nextel	Claro, Movistar & Personal