Hong Kong +852

Updated 2 weeks ago

Alpha tags do not require pre-registration (Except networks CSL HK and PCCW, which require pre-registration)
Both one-way and two-way messaging are supported
Two-way messaging is done via numeric long codes
One-way messaging is not supported on short codes or international long codes

How to register an Alpha tag

Please provide the following details:

SenderID
Sample content
Company name

Reach out to @Jeka for the updated LOA forms.

Registration ETA: 20 business days.

Regulations and Best Practices

Forbidden content types

Adult
Gambling
Spam

A Do Not Contact (DNC) registry for e-mails & SMS is in effect and has been enforced since 2008. Brands need to check this database to ensure they don’t send to any numbers that is on this list, unless they have received explicit consent.

Opt-In:

Not required but must comply with guidelines set by OFCA. The guidelines state that:

A sender is not required to obtain prior consent from the recipient concerned when sending commercial electronic messages (CEMs) which include SMS, but has to comply with the requirements of the Unsolicited Electronic Message Ordinance (UEMO) below:

provide accurate sender information
provide free unsubscribe facilities
honor unsubscribe requests
cleanse the distribution lists against the do-not-call registers (“DNCRs”)
no misleading subjects shall be used in commercial email messages
no hiding of calling line identification is allowed when making a call or sending a fax message
until the recipient expresses his/her wish of not receiving CEMs by
making use of the unsubscribe facility provided by the sender
registering his/her telephone number to the relevant DNCR

Please read the concent guidelines from regulator below:

https://www.ofca.gov.hk/filemanager/ofca/en/content_761/tucac_paper2013-05.pdf

Opt-Out:

Opt-out option must be provided to recipient. Please read the opt-out guidelines from regulator below:

https://www.ofca.gov.hk/filemanager/ofca/en/content_761/tucac_paper2013-05.pdf

https://www.coms-auth.hk/filemanager/statement/en/upload/238/cop20131129.pdf