Email marketing going to spam?

Updated 6 months ago

There are a few reasons that your emails can end up in someones spam/junk folder. Here are a few things to check first:

  • Test how spammy your emails are using this free tool: https://www.mail-tester.com/
  • Have you updated your email SPF records? You will need to do this even if you already have an SPF record, see our details here.
  • Have a read through our blog post on staying out of the spam folder and avoiding unappealing content here.
  • Are you sending from a business email? Most email servers will send marketing campaigns straight to spam if not.

If your emails are still ending up in the spam folder, we will need to look at the full email header of an email that has ended up as spam.

Here is how you find the full email header in Gmail https://support.google.com/mail/answer/29436


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