Romania +40

Updated 1 month ago

1-Way SMS

Orange, Vodafone. and Digi Mobil are destinations that require Alpha Tag pre-registration and URL whitelist.

  • By default, messages will be from "InfoSMS."
  • If the Sender Address is not included in the URL whitelist: Messages with the URL in the content will fail.

Alpha Tag Registration Requirements

For the International business registrations, there is a once-off fee of AUD 645 imposed by the local networks.

To register your Alpha Tag, please provide the following details via our 24/7 chat support.

  • Alpha Tag
  • Company Name
  • Sample Message
  • Website URL
  • Service Description (Marketing/Transactional/OTP)
  • URL (if in content)

Registration ETA: 40 working days

2-Way SMS

Two-way traffic is supported on local shortcodes. A dedicated shortcode costs a once-off fee of 162 AUD and a monthly fee of 1,129 AUD.

URLs in the message body will need to be whitelisted or could face filtering by local networks. Contact our 24/7 chat support team to set this up.

We'll require the following details, once these details have been returned to us further NOC letters will be provided.

  • Sender ID (max 11 characters)
  • Business details
  • Example message
  • URL
  • Traffic type (transactional/marketing)

Regulations and Best Practices

  • Gambling, betting, and adult content are not allowed.
  • Operator regulation in Romania requires that an auto-reply SMS must be sent to each mobile subscriber's incoming message.
  • Sinch provides this as a charged service, with the following auto-reply sent upon receiving an inbound SMS (in Romanian): "Aceasta este confirmarea pentru primirea si inregistrarea mesajului dumneavoastra." (English: This is the confirmation of receiving and registering your message)

Allowed sending time for marketing programs: It is not allowed to send promotional/marketing content between 10 pm to 8 am local time (GMT+2)

URL Whitelist This destination is subject to URL filtering within the message content. To avoid blocking, please request that the brand is added to the URL whitelist upon registration. Please be advised that the URL (especially shortened like tiny[.]url, bit[.]ly) should be verified in advance to be a trusted WWW source.


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