Romania +40
1-Way SMS
Orange, Vodafone. and Digi Mobil are destinations that require Alpha Tag pre-registration and URL whitelist.
- By default, messages will be from "InfoSMS."
- If the Sender Address is not included in the URL whitelist: Messages with the URL in the content will fail.
Alpha Tag Registration Requirements
The local networks impose a once-off fee of AUD 725. If your registration is unsuccessful, we will refund the registration fee.
To register your Alpha Tag, please provide the following details via our 24/7 chat support.
- Alpha Tag
- Company Name
- Sample Message
- Website URL
- Service Description (Marketing/Transactional/OTP)
- URL (if in content)
Registration ETA: 40 working days
2-Way SMS
Two-way traffic is supported on dedicated shortcodes. A dedicated shortcode costs a once-off fee of 162 AUD and a monthly fee of 1,129 AUD.
URLs in the message body will need to be whitelisted or could face filtering by local networks. Contact our 24/7 chat support team to set this up.
We'll require the following details, once these details have been returned to us further NOC letters will be provided.
- Sender ID (max 11 characters)
- Business details
- Example message
- URL
- Traffic type (transactional/marketing)
Regulations and Best Practices
Gambling
The gambling company must have a license to operate in Romania and must not be blacklisted by the government (https://onjn.gov.ro/lista-neagra/). They must also have received the subscriber's consent to receive game traffic from them (normally by ticking a marketing checkbox on a website). Sending messages to random numbers without an opt in consent from subscribers will fall under the Unsolicited Traffic clause.
- Adult content is not allowed.
- Operator regulation in Romania requires that an auto-reply SMS must be sent to each mobile subscriber's incoming message.
- Sinch provides this as a charged service, with the following auto-reply sent upon receiving an inbound SMS (in Romanian): "Aceasta este confirmarea pentru primirea si inregistrarea mesajului dumneavoastra." (English: This is the confirmation of receiving and registering your message)
Allowed sending time for marketing programs: It is not allowed to send promotional/marketing content between 10 pm to 8 am local time (GMT+2)
URL Whitelist This destination is subject to URL filtering within the message content. To avoid blocking, please request that the brand is added to the URL whitelist upon registration. Please be advised that the URL (especially shortened like tiny[.]url, bit[.]ly) should be verified in advance to be a trusted WWW source.