What's the difference between transactional email and email marketing?

Updated 5 years ago

Email Marketing

Our Email Marketing platform allows you to create email templates with our drop and drag email editor. You can schedule campaigns using our dashboard. Once a campaign is sent, you can view statistics on our dashboard.

Opt outs and bounces are automatically handled.

Transactional Email

Our transactional email system is better for non-marketing related content e.g. notifications, alerts, receipts etc.

Opt outs aren't automatically handled. Bounces can be passed back to you via a webhook or you can poll our API periodically.

There are two ways to send:

API: Using our transactional email API.

SMTP: Send email using the standard SMTP email protocol.

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