What's the difference between transactional email and email marketing?

Updated 10 months ago

Email Marketing

Our Email Marketing platform allows you to create email templates with our drop and drag email editor. You can schedule campaigns using our dashboard. Once a campaign is sent, you can view statistics on our dashboard.

Opt outs and bounces are automatically handled.

Transactional Email

Our transactional email system is better for non-marketing related content e.g. notifications, alerts, receipts etc.

Opt outs aren't automatically handled. Bounces can be passed back to you via a webhook or you can poll our API periodically.

There are two ways to send:

API: Using our transactional email API.

SMTP: Send email using the standard SMTP email protocol.

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