- Alpha tags are supported and require pre-registration
- Alpha tags are blocked on Omantel and Ooredoo Oman networks
- Only one-way traffic is supported, two-way traffic is not allowed
Regulations and Best Practices
Forbidden content types
- Alcohol & tobacco
- Message curfew for marketing campaigns: 19:00 - 07:00 local time (GMT + 04:00)
- No opt-out content required for marketing SMS
To register an alpha tag, we require a detailed service description with the below information:
- Alpha tag.
- Website URL.
- Traffic type (transactional or marketing/promotional).
- Service description.
- Sample message.
Further documents will be provided during the registration process.
Alpha Tag must not exceed 11 characters and no replies are accepted