Kuwait +965

Updated 1 month ago

  • Alpha tags require pre-registration, and generic alpha tags are blocked.
  • Only one-way messaging is supported, two-way messaging is not allowed

1-Way SMS (Outbound, MT)

Traffic is classified under two main categories:

International

  • Meant for all international companies communicating with their client base
  • Registered alpha tags only

Domestic

  • Meant for local Kuwaiti companies to communicate with their existing client base
  • Registered alpha tags only - available only on Local

How to register an Alpha Tag

To register, please provide the following details:

  1. What alpha tag do you want to be registered with? (11 characters maximum with no spaces).
  2. What are your business details?
  3. An example message
  4. Traffic type (transactional or marketing/promotional).
  5. Your website URL

Message Capabilities

  • Concatenated SMS: Supported
  • GSM Standard Encoding: Supported
  • GSM Extended Encoding: Supported
  • Unicode Encoding: Supported

Regulations and Best Practices

Sender Address

  • Sender address should be the name of the brand or app where the messaging content originates from
  • If a brand plans to send transactional & marketing traffic, then 2 separate alpha tags are required to be registered (this is per operator regulation)
  • 1 sender address for transactional (which bypasses DND filters)
  • 1 sender address for marketing (which has DND filtering applied)
  • Generic sender addresses (including numeric) are not allowed and will be blocked by the operators

Forbidden content types

  • Adult
  • Alcohol & tobacco
  • Gambling
  • Medicines/drugs
  • Political
  • Religious

Marketing

  • No official messaging curfew or time restriction, but operators prefer not to send promotional SMS between 21:00 - 09:00 local time (GMT + 03:00)
  • No opt-out content is required for marketing SMS
  • DND filtering is applied


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