What is the difference between links opened and unique links in SMS Campaigns?

Updated 2 months ago

When using our URL shortener we give you details on how many times the link has been opened and how many of those are unique. 

Unique is unique opens, we will only count how many individuals have opened the link

Total is how many times that link has been opened all together. For example if one person opens the link 5 times, we will count it as 5.



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