Thailand +66
It is mandated that all SMS senders register the URL with their telecommunications service providers. You can not send unregistered URLs; otherwise, if the government receives a report of scams or cybercrimes from the police, legal action may be taken, including the potential suspension of services and criminal penalties.
All URL shorteners are prohibited.
SMS sending URL must have the brand name clearly stated in the text body.
There will not be an initial block on URLs sending BUT sending unregistered URLs risk service suspension and penalties.
All URL shorteners are prohibited.
SMS sending URL must have the brand name clearly stated in the text body.
There will not be an initial block on URLs sending BUT sending unregistered URLs risk service suspension and penalties.
- Alpha tags are supported and require pre-registration.
- Operators in Thailand maintain their own DND registry and this is bypassed if the sender is white listed. Subscribers are required to contact their network operator directly if they want to be included or removed from DND, which typically takes 3-7 days to process.
- OTP messages are supported and must be sent on a pre-registered alpha tag.
- We offer inbound messages via long numbers in Thailand. It's strongly recommended to send messages using an alpha-sender to ensure delivery and ask the end-user to respond to the long number.
To register your alpha tag and purchase a dedicated number, contact our 24/7 support team with the following information:
- Alpha tag (no spaces, 11 characters max, and must be the registered brandname):
- Service description: OTP / Notifications
- Sample Message
- Monthly Volume
- Company Name
- Company URL
- Company Address with postal code
Registration ETA: 4 weeks.
NOTE: Registered alpha tag has 6 months shelf-life. The alpha tag with zero traffic for 6 months will be removed by the operators automatically.
URL Whitelisting regulation as per NBTC Thailand:
- Sender ID and URL must match the content.
- The message and service must be consistent with the sender’s registered business or service.
- The sender must register and use a URL within their own domain.
- Dynamic links can be used as long as the client provides the landing page so that NCSA can review and approve.
- Branded Static shortlinks can be approved as long as the landing page is provided so it can be reviewed and approved. Shortlink & landing page domain MUST be owned or related to the brand. Public shortlinks like Bi.tly are strictly forbidden.
- Branded dynamic shortlinks can be approved as long as the landing page is provided so it can be reviewed and approved. Shortlink & landing page domain MUST be owned or related to the brand.
- The sender must ensure that the submitted URL is the actual link the recipient will access. The use of redirect websites or redirect mechanisms is not permitted. Instead, the SMS should direct users to a landing page that is a static page, which allows verification without redirection to another destination, such as Line or an app.
- Verification Template for SMS with Links must be provided.
- Generic Sender names like "Notice" and "Verify" must be re-registered and must be clearly linked to a business or service for approval.
- If a redirecting URL is used, the sender must clarify how many hops (redirect steps) occur before reaching the final destination. Each redirection step must be reviewed for compliance.
Regulations and Best Practices
Forbidden content types
- Adult
- Political
- Gambling
- Religious
- Money lending
- Spam