Russia +7

Updated 1 month ago

Russia has multiple cellular networks, and many of them have different rules and requirements. See below.

1-Way SMS

Russia is a pre-registration destination. Senders will be whitelisted either as local brands or as international, based on carrier's confirmation. It is highly recommended to use pre-registered alphanumeric senders as Numerics & Short Code are not supported and generic Alpha Tags might be blocked by the operators.

2-Way SMS

Two-way traffic is sent via and alpha tag. A dedicated number can be used to receive incoming messages. It should be added in the message content where recipients can receive replies/incoming messages.

Alpha Tag Registration

We can register your alpha tag in Russia for USD 45 per month with a $150 once-off set-up fee, converted to your local currency. If your registration is unsuccessful, we will refund the registration fee.

Please provide our support staff with the following information:

Alpha tag:

Company name:

Brand type: International or Local (please state):

Service Description:

Sample message:

URL:

Registration number:

VAT/Tax number:

A copy of your business license

Registration ETA: 30 business days.

Regulations and Best Practices

Opt-In: Required

Restricted Content: Clients cannot send Messages, which contain or carry the signs of the following:

• Advertisement/information of gambling tenor;
• Advertisement/information of erotic tenor;
• Advertisement/information of political and religious tenor;
• Advertisement/information contrary to public morals, information that violates integrity of the territorial boundaries of any state, violates foundations of the constitutional order and has discriminatory contents, incites international or religious hostility, is offensive to human dignity and honor;
• Advertisement of alcoholic beverages and tobacco products, trademarks of goods and services, other objects of intellectual property rights, under which alcoholic beverages and tobacco products are produced. (https://www.tobaccocontrollaws.org/legislation/country/russia/summary).
• *Content that needs written approval:**

  Clients may send Messages only after receiving a prior written approval by Operators, if such Messages contain or carry the following signs:
  

• Provision of information (inter alia of advertising nature) about medical services or medical drugs;
• Provision of information (inter alia of advertising nature) about food additives;
• Provision of information (inter alia of advertising nature) about non-governmental organizations;
• Provision of information (inter alia of advertising nature) concerning the underaged, either explicitly or implicitly; Use of intellectual property of the third parties in the Message text or alphabetical name (in such a case a proper consent of such third parties being right holders is required).
• Cryptocurrency
• Personal Messaging

Recommended Originator: Alpha (pre-reg). No Spaces.

Allowed sending time for marketing programs: 8am to 10pm.

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