Qatar (+974)
Alpha tags are required to be pre-registered. If your Sender Address is not registered: Messages will fail to deliver to the network.
The 2-way SMS to and from Qatar numbers is available via a dedicated non-free-to-end-user shortcode. This solution is targeted mainly for opt-outs and transactional traffic.
Alpha Tag Registration
Must confirm if the business has a local entity or an international business.
- For international business registration, please provide the following details:
- Alpha Tag: (11 characters max with no spaces)
- Sample Content:
- Service Description:
- Company Name:
- Company Website:
- Must complete a registration form that will be sent by our Global Sending Specialist.
NOTE: Letter to be signed and stamped from brand on brand company letterhead.
Pasted signatures and stamps in the NOC are NOT accepted.
This is a requirement to ensure the authenticity and integrity of the document.
Registration ETA: 14 business days.
- For local business registration, please provide the following details:
- Alpha Tag: (11 characters max with no spaces)
- Sample Content:
- Service Description:
- Company Name:
- Company Website:
- A copy of the Local Trade License
- Must complete a registration form that will be sent by our Global Sending Specialist.
NOTE: Letter to be signed and stamped from brand on brand company letterhead.
Pasted signatures and stamps in the NOC are NOT accepted.
This is a requirement to ensure the authenticity and integrity of the document
No generic alpha sender IDs are allowed.
No numeric sender IDs are allowed.
The requested documents must be provided in English and officially attested by the legal authority.
Registration ETA: 14 business days.
How to purchase a dedicated shortcode
Please provide the following details:
- Clear use case
- Monthly volume forecast
- Must complete a registration form that will be sent by our Global Sending Specialist.
It costs AUD 3,150 setup fee and an AUD 1,161 monthly fee. The procurement ETA process will take approximately 7-9 weeks.
Regulations & Best Practices
Forbidden Content
- Non-Shariah-compliant content like Gambling; Pornography; Alcohol, Pork products; Interest bearing Financial instruments not approved by the Qatar Central Bank, and publications and artworks that contradict or challenge Islamic teachings and values
- Geo-Politically sensitive content like Anti-Govt; Anti-Royal Family; Anti-Qatar etc.
- Culturally unacceptable content like LGBTQ+; Dating Sites; Abusive language
- Illegal activities – Scams and fraudulent content; Privacy, etc.
- Strictly prohibited are Adult content, money/loan, political, religious, controlled substance, cannabis
- Hate speech
- Vape
- Spam SMS and Phishing SMSs
- Interest-bearing financial instruments not approved by the Qatari Central Bank (i.e. a right to claim against the issuer of a loan)
- Any abnormal SMS from any sender ID
Marketing SMS
- No opt-out messaging tail is required to be added for marketing SMS
- Curfew for marketing campaigns: 21:00 - 07:00 local time (GMT + 03:00)
- No marketing campaigns are to be sent out on Fridays and public holidays