Pakistan +92
The various networks in Pakistan have different rules and requirements. See below for an overview.
OPERATOR | COMMENTS |
Zong | Pure Alpha only. Alphanumeric (e.g. SMS123) is not supported and will be replaced with Generic alpha tag. |
Jazz | Alpha senders require Pre-Registration. Non-registered senders will be replaced with generic Alpha tag |
Ufone | All senders are replaced with a short code |
SCO Pakistan | |
Telenor Pakistan | All senders are replaced with a short code |
- Both one-way and two-way traffic are supported
- International brands should register their alpha tag for best practices, otherwise, their messages will be delivered with a generic shared shortcode
- Two-way traffic is supported with numeric long codes and is for domestic traffic only. Marketing campaigns are not allowed
How to register an Alpha Tag
Please provide the following details:
- Alpha tag (Maximum 11 characters with no spaces)
- Name of the Company
- Name of the contact person
- Business Nature
- Description of traffic
- Example message
- Web page
- Must complete a registration form that will be sent by our Global Sending Specialist.
Local business registration ETA: 120 business days
International business registration: 14 business days
Regulations and Best Practices
Opt-In:
Required but can be done via other channels than sms, i.e. MO number is not a requirement for this.
Opt-Out:
Required but can be done via other channels than sms, i.e. MO number is not a requirement for this.