Uganda +256

Updated 1 month ago

Generic and numeric sender IDs are not allowed.

If the sender ID used is not the brand/company name. MTN requires in the body content something that makes the message unique to the sender such as a company name or brand.

The customer is exposed to fines if:

- Submit marketing traffic outside of the allowed schedule: 8 am to 8 pm local time.

- Submit transactional traffic through SenderID preregistered for marketing.

The marketing SIDs can be requested for registration only if the expected volumes are at least 100K outgoing messages per month to be sent over the MKT bind. Otherwise, those SIDs will be considered and registered as transactional traffic.

How to register an Alpha Tag

Please provide the following details:

  1. Sender ID
  2. Website
  3. Company Name
  4. Use case
  5. Type of service: Transactional/Marketing
  6. Sample SMS content
  7. Reach out to our global sending specialist or 24/7 chat support for the updated registration form

*Please note that it has an annual AUD 106 setup fee (converted to your local currency) for Local registrations. If your registration is unsuccessful, we will refund the registration fee.

Registration ETA:

Local businesses: 3 weeks

International businesses: 45 business days


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