Birthday Marketing Automation
Birthday messages are a wonderful marketing tactic that can not only make your customers feel all warm and fuzzy, driving loyalty, but gives you the perfect opportunity to delight them with an offer or gift, driving them to your business.
Why Use SMS For Birthday Marketing?
SMS and MMS are the most cost-effective and customisable ways to directly deliver your birthday marketing messages at scale and with the ClickSend marketing platform you can create birthday automations so once in place you just sit back and watch your customers get delighted. SMS has reported open rates of 98%, well above other mediums like email, and SMS messages essentially have a guaranteed read rate, since you can’t exactly delete a message without looking at it multiple times.
There is also much less creative resource required, unlike email or direct mail there’s no long waiting time for designs to be mocked up or campaigns to be printed, just decide what your message and birthday present is and get it scheduled in. If you want to get more creative then the MMS format is perfect as you can directly send a coupon or gift card in image or video formats and the recipient will essentially always have it with them, who isn’t always within arms reach of their phone?
Birthday Marketing Tip: A gift, however small, is better than an offer, like a discount, as they can feel more like an ad and less genuine so instead of 15% off on your birthday how about a little free gift.
Benefits Of Using SMS For Birthday Reminders
- Immediate; we can quickly set up your birthday campaign and have it scheduled in and automated
- Instant; your birthday messages are delivered within seconds
- Trackable; you receive delivery notifications and click through information on any links
- Direct; most of us don’t leave the house without our mobile phone, in fact, it’s probably within arms-reach 24/7. Besides meeting face-to-face or calling your customers to wish them a Happy Birthday, there is no more direct way to communicate your birthday message whilst ensuring the message is delivered straight into the right hands, at the right time
- Personal; email and direct mailboxes can be swamped with generic spam and junk mail, but as your customers have opted-in you know they’re getting your highly personalised birthday message
- Low cost; especially compared to printed birthday material.
ClickSend Birthday Marketing is a custom solution, please get in touch with our support team so we can set this up for you. We will need to know the message you would like to send and the date format you would like to use for this automation, and that’s it.