How to create an auto-response campaign with SMS keywords
We’ve assisted a lot of our customers in setting up auto-response campaigns, it’s actually simpler than you'd think. So we thought we’d do a help article so you can try it yourself (but we’re always here if you need help).
When your customers SMS a certain keyword to you, they get an auto-response with more keyword choices. If they respond with one of these keyword choices, they get even more choices and so on. You can add up to five auto-replies to create an auto-response campaign.
💡 Tip: try to choose unique keywords, as anyone outside of your campaign could potentially trigger them. Avoid generic keywords like ‘yes’, ‘no’, ‘okay’ etc.
Auto-response campaign example
This what a multi-level auto-response campaign with SMS keywords looks like:
How to set up an auto-response SMS campaign
Prerequisite: you need a dedicated virtual number or shortcode to use SMS keywords.
4 steps to set up an auto-response
- Open the dashboard and click on your username in the top right-hand corner 'Messaging Settings', and then select 'Inbound Settings'
- From here you will need to '+Add New Rule'
- Set the 'Match For' as 'Message Starts With' and then enter you search term, for example 'beer'.
- Change the 'Action' to 'AUTO_REPLY'. You will then be able to add your reply in the body underneath.
Then continue to build your campaign with up to five auto-response rules.