Birthday messages are a wonderful marketing tactic that can not only make your customers feel all warm and fuzzy, driving loyalty, but gives you the perfect opportunity to delight them with an offer or gift, driving them to your business.
SMS and MMS are the most cost-effective and customisable ways to directly deliver your birthday marketing messages at scale and with the ClickSend marketing platform you can create birthday automations so once in place you just sit back and watch your customers get delighted. SMS has reported open rates of 98%, well above other mediums like email, and SMS messages essentially have a guaranteed read rate, since you can’t exactly delete a message without looking at it multiple times.
There is also much less creative resource required, unlike email or direct mail there’s no long waiting time for designs to be mocked up or campaigns to be printed, just decide what your message and birthday present is and get it scheduled in. If you want to get more creative then the MMS format is perfect as you can directly send a coupon or gift card in image or video formats and the recipient will essentially always have it with them, who isn’t always within arms reach of their phone?
Birthday Marketing Tip: A gift, however small, is better than an offer, like a discount, as they can feel more like an ad and less genuine so instead of 15% off on your birthday how about a little free gift.
ClickSend Birthday Marketing is a custom solution, please get in touch with our support team so we can set this up for you. We will need to know the message you would like to send and the date format you would like to use for this automation, and that’s it.
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